Commercial Real Estate Marketing Administrator

Position: Commercial Real Estate Marketing Administrator

As a member of a growing commercial real estate brokerage and property management firm, you will play a central role in prioritizing, coordinating, and executing marketing related tasks with a positive, professional, approach within a team environment. This includes effectively planning, scheduling, communicating, and organizing the day-to-day activities of your position. Success in this role requires developing a strong understanding of the corporate environment within a Property Management and Brokerage company, enabling you to anticipate needs and support strategic initiatives proactively.

You will be responsible for developing and executing integrated marketing strategies that increase brand awareness, generate qualified leads, and support the leasing and sales objectives of our commercial property portfolio. This includes marketing commercial properties across multiple channels, crafting compelling property narratives, and ensuring consistent, polished branding throughout all materials. Your role will involve managing and updating company websites and online listings to ensure accuracy, visibility, and strong search performance; maintaining and growing our social media presence with engaging, timely content; and producing high-quality marketing materials such as brochures, flyers, property information packages, signage, email campaigns, and presentation decks. You will also support photography, videography, and virtual tour coordination to spotlight our properties effectively.

JOB DESCRIPTION:

Strategic Planning & Campaign Development

Design marketing plans with Senior Management team that align with business objectives (leasing targets, investment goals)

Develop property specific campaigns (office, industrial, retail, etc.) including positioning, messaging and media mix

Digital Marketing & Lead Generation

Manage website content updates to maximize property visibility.

Prepare email marketing materials, social media posts, campaigns, and performance tracking

Manage paid advertising (PPC, social media ads) to drive traffic and leads into the CRM

Collateral & Content Creation

Produce marketing materials: brochures, spec sheets, presentations, virtual tours, site plans

Complete photo and/or video shoots of properties, events;

Write and edit marketing materials for all channels, ensuring brand consistency and compelling storytelling

Work with senior management to produce corporate marketing material, proposals, templates, property management material, etc.

Analytics & Reporting

Track KPIs (web traffic, lead volume, email open rates, campaign ROI) and provide reports as required

Use data insights to optimize campaigns, reallocate budgets and refine targeting

Collaboration & Stakeholder Management

Partner with leasing brokers, asset managers and acquisitions teams to understand property differentiators and market dynamics

Liaise with external agencies and vendors (design firms, printers, media buyers) to ensure timely, on budget delivery

QUALIFICATIONS:

Education

Bachelor's degree in marketing, Business Administration, Real Estate, or related field

Experience

3+/- years of marketing experience, preferably within commercial real estate industry

Proven track record managing multi-facet campaigns and producing high-impact marketing materials

Technical Skills

Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Hands-on experience with CRM and marketing automation platforms

Solid understanding of Google Analytics, SEO best practices and paid media management

Soft Skills

Excellent written and verbal communication; strong command of storytelling

Works well in a team environment, but able work independently and prioritize tasks

Highly organized, able to manage multiple projects and deadlines in a fast-paced environment

An analytical mindset with attention to detail and a commitment to data-driven decision making.

Additional Skills

Familiarity with commercial real estate listing platforms and Yardi Leasing modules an asset

Ability to travel to property sites as needed (Vehicle and Valid Driver's license)

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:

• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Vision care

Work Location: In person