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Senior Director, Brand, Digital and Communications

2 weeks ago

Remote, Canada Harbor Full time

Harbor is seeking a highly skilled Senior Director of Brand, Digital and Communications to oversee the execution and continuous evolution of our brand, digital presence, and internal and external communications strategy. This role requires a leader who can balance strategic vision with hands-on execution, ensuring the Company's brand is consistent, compelling, and impactful across all channels - digital, internal, and external - while aligning communications with the business strategy.

As a key member of the marketing leadership team, the Senior Director will drive results in a fast-paced, dynamic environment rolling up their sleeves to oversee digital initiatives, optimize communications, and ensure flawless execution. This leader will collaborate across departments, guide a small in-house team, and manage external partners to deliver measurable outcomes aligned with business priorities.

This is a fully-remote position that can be worked anywhere in Canada.

Key Responsibilities:

Brand Strategy & Integrity

  • Steward and evolve the company's brand vision, positioning, and identity.
  • Oversee brand architecture (corporate brand + sub-brands/products). As part of brand architecture, work closely with product and legal teams to develop and execute trademark strategy for company and company solution suites/products.
  • Oversee brand execution, ensuring consistency, accuracy, and integrity with brand strategy across all channels.
  • Develop, maintain, and enforce brand guidelines, templates, and tools for internal and external company-wide use.
  • Monitor day-to-day brand representation and address gaps swiftly.
  • Ensure consistent messaging and visuals across all touchpoints (web, social, campaigns, PR).
  • Monitor brand health metrics and market perception.
  • Ensure brand and communications strategies align with compliance, ethics, and regulations.
  • Manage reputation risk, especially in crises or sensitive issues.

Web & Digital Strategy

  • Drive digital engagement strategies to reach customers, employees, and stakeholders.
  • Lead the ongoing management, optimization, and enhancement of Harbor's website for performance, SEO, and AIEO.
  • Introduce innovations in customer experience (CX), personalization, and digital storytelling.
  • Ensure digital strategies are implemented on schedule and deliver measurable results.
  • Oversee organic social media channels, ensuring timely and relevant content delivery.
  • Manage analytics and reporting to manage performance and track effectiveness, adjusting tactics as needed.

Thought Leadership, PR & Communications

  • Oversee internal and external communications strategies.
  • Execute Harbor's thought leadership, ensuring timely delivery of content, press releases, and media engagement.
  • Partner with executives to prepare for media, speaking, and editorial opportunities.
  • Manage internal communications to ensure clarity, alignment, and consistency in messaging.
  • Oversee content creation from Sounding Boards, Surveys, events etc. and ensure output aligns with Harbor's positioning and goals.
  • Build consistent narratives for investors, customers, regulators, and employees.
  • Partner with HR for employer branding and culture communications.

Vendor & Agency Management

  • Oversee day-to-day work of agencies and external vendors, ensuring deliverables meet deadlines, budgets, and brand standards.
  • Coordinate across multiple partners, resolving executional challenges quickly.
  • Track performance against KPIs and continuously improve vendor output.

Oversight & Leadership

  • Act as a trusted advisor to the C-Suite and business units.
  • Lead and develop a high-performing team.
  • Provide clear direction, deadlines, and accountability across the marketing team and external partners, making efficient use of retainers and other external agreements
  • Collaborate with internal stakeholders to ensure marketing programs are executed seamlessly and effectively.
  • Represent Harbor as a brand ambassador internally and externally, leading by example in a fast-paced, evolving environment.
  • Establish strong content governance across global/local markets.

M&A and Integration

  • Evaluate the target company's brand equity, positioning, and market perception and identify overlaps, conflicts, or gaps with the acquiring company's brand.
  • Identify key customers, partners, and media relationships that will need careful management.
  • Prepare announcements, press releases, talking points and toolkits, brand guidelines for transition for all audiences at target company and Harbor
  • Ensure integration execution including refreshing value propositions to reflect the combined company's strengths, digital integration, and campaign harmonization.
  • Preparation and oversight for internal marketing communications
  • Ensure post-integration monitoring and feedback loops
Qualifications:
  • Bachelor's degree in marketing, communications, business, or related field required.
  • At least 12 years of progressive experience in brand management, digital strategy, and corporate communications.
  • Proven leadership experience within a high-growth or global organization.
  • Demonstrated track record of building and evolving brand architectures and managing sub-brands/products.
  • Experience managing integrated communications strategies (internal and external).
  • Prior experience overseeing web/digital platforms, SEO, analytics, and performance optimization.
  • Experience handling crisis communications and managing corporate reputation risk.
  • Background in M&A branding and post-acquisition brand integration preferred.
  • Deep understanding of brand strategy, positioning, and identity systems.
  • Strong strategic planning and project management capabilities, able to balance long-term vision with day-to-day execution.
  • Proficiency in storytelling, content strategy, and multi-channel campaign execution.
  • Knowledge of trademark strategy and brand compliance requirements.
  • Ability to develop and monitor brand health metrics and performance KPIs.
  • Exceptional leadership and people management skills — able to lead a high-performing cross-functional team.
  • Experience managing external agencies, vendors, and partners to ensure quality and budget adherence.
  • Strong stakeholder management skills and proven ability to influence C-suite executives and collaborate across departments.
  • Adept at change management, particularly in M&A or brand transformation contexts.
  • Ability to lead with clarity and confidence in a fast-paced, dynamic environment.
  • Outstanding written and verbal communication skills; ability to craft compelling narratives for multiple audiences (investors, clients, employees).
  • High level of integrity, professionalism, and discretion.
  • Collaborative, adaptable, and resilient leader.
  • Creative mindset with strong analytical and data-driven decision-making skills.

About Us:

Harbor is the preeminent provider of expert services across strategy, legal technology, operations, and intelligence. Our globally integrated team of 800+ strategists, technologists, and specialists navigate alongside our clients – leading law firms, corporations, and their law departments – to provide essential resources and invaluable insights. Anchored in a rich heritage of deep knowledge, steadfast relationships, and mutual respect, our unwavering dedication lies in shaping the future of the legal industry and fostering enduring partnerships within our community and ecosystem.

Harbor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, civil union status, national origin, ancestry, age, parental status, disabled status, veteran status, or any other legally protected classification, in accordance with applicable law.