Business Development Representative

Business Development Representative – Burnaby

Position: New

Salary: $65,000

PATTISON Outdoor Advertising is Canada's leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country, provide clients with unmatched service, insights and campaign innovation.

As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, led by example and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising and here everyone belongs.

Job Information:

We are seeking a driven Business Development Representative (BDR) to support and grow our advertising sales pipeline. This role plays a key part in identifying new business opportunities, engaging prospective clients, and closing smaller advertising campaigns while supporting the broader sales strategy.

The ideal candidate is proactive, organized, and comfortable managing early-stage conversations through to close. This role offers hands-on exposure to full-cycle sales, clear ownership of opportunities, and strong earning potential.

What you'll do…

Lead Generation & Outreach

• Identify and qualify new business opportunities through outbound outreach, inbound inquiries, CRM activity, and marketing-qualified leads.
• Conduct discovery calls to understand client needs, budgets, and timelines.
• Assess deal size and complexity to determine next steps.
• Sales & Pipeline Management.
• Maintain accurate CRM records and pipeline updates.
• Prepare sales materials, proposals, and follow-up communications.
• Move opportunities forward efficiently through consistent follow-up

Account Ownership

• Independently manage and close smaller or transactional advertising accounts.
• Support basic campaign coordination and client communication.
• Monitor active accounts for renewal timing and growth opportunities.

Collaboration & Growth

• Share insights from outreach and discovery to support overall sales performance.
• Assist with research, reporting, and coordination on larger opportunities as needed.
• Participate in regular pipeline reviews and performance check-ins

Who you are …

• 1–3 years of experience in business development, inside sales, or a client-facing role.
• Confident communicator with strong phone, email, and presentation skills.
• Organized and detail-oriented, with the ability to manage multiple opportunities.
• Motivated, coachable, and comfortable working toward sales targets.
• Experience with CRM tools and proposal development is an asset

What's in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we offer that

support us to be our creative best.

• Group Benefit Coverage
• Annual Health and Wellness Credits
• Gym discounts
• Employee and Family Assistance program
• Education Assistance Program (Tuition Reimbursement Program)
• Conferences & training budget
• Paid Time Off
• Regular internal training programs
• Competitive salary
• Discount rates at other JPG divisions

Pattison Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. We are committed to providing employment accommodation in accordance with applicable Human Rights Codes and accessibility laws. If you require an accommodation during the recruitment process, please advise our Human Resources department.