Manager, Product Marketing

1 week ago

CAN ON MISSISSAUGA HOME OFFICE Walmart Media Group WMG HO, Canada Walmart Full time US$91,000 - US$126,000 per year
Position Summary...Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart's unparalleled in-store and online data, vast reach, and closed-loop measurement capabilities.

We are seeking a Product Marketing Manager – Sponsored Search to define and drive the positioning, narrative, go-to-market strategy, and adoption of our Sponsored Search advertising solution. This role will partner cross-functionally to ensure successful launches, strong advertiser adoption, and clear articulation of the value Sponsored Search delivers within Walmart Connect's retail media ecosystem.What you'll do...Go-to-Market
  • Lead the planning and execution of go-to-market (GTM) strategies for Sponsored Search products and enhancements — from positioning and messaging to launch activation and adoption tracking.
  • Develop product narratives that communicate how Sponsored Search drives brand visibility, conversion, and measurable business results.
  • Collaborate with cross-functional teams to align on GTM priorities, launch readiness, and success metrics.
Positioning, Narrative & Messaging
  • Create differentiated positioning and messaging frameworks for Sponsored Search within the broader retail media landscape.
  • Translate complex technical capabilities into compelling stories that resonate with advertisers and internal business stakeholders.
  • Own the product positioning and messaging, ensuring Sales, Account Management, and other key partners are educated, equipped, and confident in communicating the value and use cases of Sponsored Search.
Adoption & Enablement
  • Partner with Sales, Account Management, and Marketing to deliver product training, pitch materials, and content that drive adoption and revenue growth.
  • Define and measure adoption KPIs; collaborate with Measurement and Insights to identify opportunities and share learnings that enhance performance.
  • Develop case studies and success stories that highlight advertiser outcomes and the value of Sponsored Search.
Market & Competitive Insights
  • Conduct ongoing market and competitive analysis to inform product positioning and go-to-market strategy.
  • Gather feedback from advertisers and internal partners to refine messaging and inform future enhancements.
  • Provide actionable insights that help strengthen Sponsored Search's differentiation and value proposition.
Cross-Functional Collaboration
  • Collaborate closely with Product, Sales, Account Management, Marketing, and Measurement and Insights teams to ensure alignment and cohesive execution across the product lifecycle.
  • Support leadership alignment through data-driven insights, strategic recommendations, and clear communication.
  • Serve as an advocate for the advertiser perspective, ensuring GTM strategies address customer needs and business goals.
Preferred Qualifications
  • 3–5+ years of experience in product marketing, go-to-market strategy, or advertising/retail media marketing — ideally with experience in search advertising.
  • Demonstrated success launching and driving adoption of digital advertising solutions.
  • Strong communicator and storyteller with the ability to translate technical features into clear business value.
  • Proven collaborator with experience influencing cross-functional teams and leadership.
  • Analytical mindset with the ability to use performance metrics (CTR, CPC, ROAS, etc.) to inform strategy.
The pay range for this position is $91, $126, Pay will be determined based on relevant experience.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age – 18 or olderPreferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, CanadaAre you currently a Walmart associate?Please login to your Workday account and use the Find Jobs report to apply for this job.
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