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Product Marketing Manager
4 weeks ago
Please apply on isarta.comhttps://isarta.com/jobs/?utm_source=IND&job=115473At PointClickCare our mission is simple: to help providers deliver exceptional care. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.With the largest long-term and post-acute care dataset and a marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We reinvest a significant percentage of our revenue back into research and development to ensure our employees have resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees use AI to enhance collaboration, productivity, and decision-making. We invest in training and development to nurture innovation throughout the employee journey.Join us in redefining healthcare so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.Position SummaryThe Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding customer needs and buying criteria, developing marketing and sales enablement assets and tools, and supporting prospect education and lead generation/nurture programs.You will collaborate cross-functionally with Sales, Product Management, Customer Success and others, balancing priorities with strong diplomatic skills.This role focuses on our Advanced Insights analytics solution with our Core EHR and supports launch of new AI solutions.Key ResponsibilitiesDevelop product positioning, value propositions and messaging that resonate with the buying audience and create the source messaging blueprint or positioning guide.Lead product introduction/launch planning including development and measurement of KPIs.Collaborate with marketing peers to drive development of content including sales decks, solution sheets, customer references, thought leadership and campaign assets.Support product launches by defining positioning, unique sales propositions, and creating required tools and collateral.Assist in product naming by providing market, competitive and customer context.Create a competitive comparison guide for positioning against similar offerings from other organizations.Sales enablement — communicate the value proposition and develop sales tools that support the selling process.Market intelligence / customer insight — be the expert on customers, buying criteria, and regulatory considerations, with focus on different segment demands.Align with product management to facilitate information flow between teams.Develop and continually enhance expertise of PointClickCare’s products and services to convey use case scenarios.Educate internal sales and marketing teams on product strengths and enhancements for current and prospective customers.Build consensus and collaborate across groups to get things done.Act as SME supporting complex sales inquiries, customer-facing product education and roadmap updates.Coordinate with marketing programs, brand management, and digital marketing to ensure product themes are communicated to the market.Develop, enhance, and own distribution of public-facing product launch materials.Collaborate with the sales team in complex sales situations, delivering clear value propositions and tools for sales.Publicly convey product and market strengths via blogs, presentations and webinars.Provide guidance to marketing on program and event themes, ensuring content is available for customers/prospects.Partner with Sales Enablement to lead sales training on new products/capabilities, with regular updates on enhancements.Work with customers to develop case studies, references, and testimonials.Maintain a polished, proactive attitude and the ability to adapt to fast-paced environments.Required Skills & ExperienceBachelor’s degree; advanced degree in business or marketing or equivalent experience desirable.4-6 years of product marketing experience.Experience with Product Management and/or Product Marketing principles (e.g., Pragmatic Marketing or SiriusDecisions Product Marketing); certification is a plus.Experience with B2B SaaS healthcare technology.Experience with advanced analytics and/or AI product solutions preferred.AI fluency and/or use of M365 Copilot.Industry experience in the segment is a definite asset.Strong written and verbal communications skills for collateral, web copy, and presentations to diverse audiences.Knowledge of marketing principles and practices.Excellent time management, interpersonal, communication, decision making, and organization skills.A roll-up-the-sleeves attitude and self-starting orientation with the drive to make things happen.$95,000 - $103,000 a yearAt PointClickCare, base salary is one component of our total rewards package. The Canada base salary range for this position is $95,000 - $103,000.Benefits include bonus, health benefits, and other perks. Our salary ranges are determined by job and level and may vary by location and experience. More information is available during the hiring process.We are an equal opportunity employer. It is the policy of PointClickCare to provide equal employment opportunity without discrimination or harassment. Accommodations are available upon request for candidates participating in all aspects of the selection process. Please contact via Isarta for accommodations.When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy and may store it for future openings. If you have questions about how your data is processed, please contact PointClickCare’s human resources team via Isarta.PointClickCare is committed to information security. By applying to this position, you agree to comply with our information security policies and procedures.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications or resumes. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. For more information about data processing, please contact us.Please apply on Isarta.comhttps://isarta.com/jobs/?utm_source=IND&job=115473 #J-18808-Ljbffr
