Digital Marketing and Brand Specialist

About us:

At PMI Group, we believe everyone deserves the opportunity to have a place to call home. We are more than builders. We are community shapers. Our imaginative approach incorporates fresh thinking, grounded in a philosophy of collaboration and transparency. Our progressive properties are modern in their styling but will stand the test of time, house generations to come, and are raising the standard of what it means to build attainable housing. Every project, every detail, every partnership is overseen by our accomplished team of professionals and trade partners, who take pride in building beautiful, quality communities. The PMI Group of Companies is comprised of 3 companies:

• PMI Inc - Development & Head Office
• PMI Build LP - Our construction Division
• PMI Properties Inc - Our Property Management Division

About the role:

The Digital Marketing and Brand Specialist will play a key role in delivering marketing initiatives across PMI. This position involves working closely with third-party agencies as needed and collaborating with the in-house team to create solution-focused, successful initiatives and programs.

Are you a creative storyteller who loves bringing ideas to life through compelling copy and polished communication? If this sounds like you, you may be the perfect fit for our team.

You'll take the lead on producing copy and communication content that represents and elevates our organization's voice. You'll manage creative projects from concept to completion, ensure our marketing initiatives align with business goals, and collaborate closely with teammates across the department.

You'll play a key role in maintaining brand consistency, creating visually engaging content, and keeping projects on track and on deadline. This position also involves proactive communication with internal stakeholders—including tenants—especially during periods of high turnover when clear, timely messaging matters most.

If you're someone who thrives in a collaborative environment, enjoys shaping meaningful narratives, and takes pride in delivering thoughtful, polished work, we'd love to meet you.

Responsibilities:

• Lead property marketing initiatives across PMI Properties' portfolio, driving campaigns that support leasing, branding, and community engagement.
• Develop and maintain a strong PMI brand identity, ensuring consistent application across digital, print, and event channels.
• Manage digital presence and campaigns, including websites, social media accounts, Google Ads, and other online platforms, using analytics to optimize performance and engagement.
• Create compelling marketing content, including signage, print collateral, photos, videos, and digital assets, as well as engaging copy that tells the PMI story.
• Plan, support, and promote corporate and community events, sponsorships, and open houses, capturing media for marketing use and social content.
• Develop and schedule social media content, curating posts that reflect company culture, projects, and community involvement.
• Collaborate with third-party vendors and agencies on larger marketing, design, and promotional projects.
• Monitor marketing performance and identify growth opportunities, leveraging data to continuously improve campaigns, audience reach, and overall effectiveness.
• Support internal marketing needs, such as signage, collateral, and other brand materials for various teams.
• Stay current with market trends, competitor strategies, and emerging digital tactics, applying insights to enhance marketing initiatives.
• Track and analyze marketing performance, using analytics to inform improvements, identify growth opportunities, and enhance audience engagement.
• Perform other general duties as required.

Our Values:

• We are imaginative
• We are progressive
• We are accomplished
• We are welcoming

What you bring, Competencies:

• You are Entrepreneurial
• You are Accountable
• You are Collaborative and Build Relationships
• You Demonstrate high levels of customer service and professionalism
• You are Open and Transparent
• You have a Process Disciplined Mindset
• You are Adaptive to Change and Embrace Technology
• You are Innovative and Creative

What you bring Skills and Qualifications:

• 2–4 years of experience in marketing, brand, or digital communications.
• Bachelor's degree or diploma in marketing or communications, business administration or related field
• Strong understanding of social media strategy, content creation, and community management.
• Working knowledge of Google Ads and Google Analytics (or willingness to learn).
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Video and photo editing skills are a strong asset.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• A proactive, creative mindset with strong attention to detail.

What we offer:

• Competitive compensation.
• Additional PTO for every STAT Holiday.
• Flexible Work Environment.
• Hybrid Work model (where applicable).
• Medical, Dental, EAP, RRSP Matching.
• Health Care Spending & Welness Account.
• Tools and Technology to help employees thrive.

Why Join Us and how:

If you are looking for an opportunity to help shape and build new communities as a community shaper, this is the place for you. We are looking for people with similar values and competencies (our DNA). You will be part of many partnerships that are overseen by our accomplished team of professionals and trade partners, who take pride in building beautiful, quality communities. Come join us today.

We are an equal opportunity employer. In accordance with AODA (Accessibility for Ontarians with Disabilities Act, 2005), we will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. All personal information is collected under the authority of the Freedom of Information and Protection of Privacy Act. We thank all interested applicants. However, we will contact only those candidates to be interviewed.