Digital Marketing Specialist

4 days ago

Toronto, Ontario, Canada DM Lyons Consulting Full time

Digital Media & Creative Specialist

GTA 70-75K

Overview

The Digital Media & Creative Specialist leads our client's in-house creative and digital experience. This role is responsible for overseeing all content creation, brand messaging, and digital engagement across channels to enhance awareness, grow audiences, and deliver a cohesive, professional creative presence. The role encompasses digital strategy, creative production, and on-site marketing support and photography for events and education programs.

Key Responsibilities

Creative Leadership & Digital Media

  • Lead all in-house creative production, including digital, print, and multimedia assets, ensuring alignment with our client's brand standards.
  • Oversee end-to-end digital campaigns supporting events, education programs, thought leadership, and overall brand communications.
  • Develop and manage the annual communications content calendar; execute campaigns across e-news, website, member community hub, social media, and special initiative platforms.
  • Create visually impactful branded collateral using Canva, Adobe Suite (InDesign, Illustrator, Photoshop), and other design tools, working from templates or organic messaging.
  • Collaborate with internal teams, members, sponsors, and external partners to gather assets and deliver sponsorship communications.
  • Track engagement and performance using tools such as Hootsuite and Google Analytics; prepare quarterly scorecards and refine strategy based on results.
  • Maintain, organize, and archive content libraries, digital resource materials, and on-demand learning resources.
  • Manage communications and engagement on our client's Mentorship Platform.

Events & On-Site Marketing Support

  • Partner with MarCom and Events teams to design event signage, collateral, and digital content using brand templates.
  • Provide on-site support for events and education sessions, including photography and live digital updates.
  • Curate high-quality image libraries from professional and in-house galleries for web, social media, and promotional use.
  • Track sponsor and corporate partner contacts, deliverable requirements, and post-event exposure metrics.

Qualifications

  • Strong leadership and design skills; able to independently produce high-quality branded visuals for digital and print.
  • Experience managing digital platforms, content calendars, and web updates.
  • Proficient in social media management and reporting.
  • 2–3 years' experience in a creative and digital specialist role.
  • Skilled in Adobe Suite, Canva, Microsoft Office, Hootsuite, MailChimp, , Higher Logic
  • Excellent writing, communication, and organizational skills; able to manage multiple priorities in a fast-paced environment.
  • Strategic thinker with business acumen in marketing, communications, and budget management.
  • Resourceful, proactive, metrics-driven, and collaborative team player.

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