Owned Channels Specialist

Born in the Prairies, now part of a worldwide network, SKIP is a tech company with an entrepreneurial spirit and the drive to be the best. We're a people-first, collaborative company with a fun, dynamic and innovative environment. Our vision is to empower everyday convenience. Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

We run large-scale, high-impact campaigns, and we need your creativity to help bring our industry-leading brand to life. You'll have the opportunity to express our brand across both traditional and digital channels, while elevating national and regional campaigns to new heights. Our close-knit team, including experts in brand, copy, design, campaigns, digital, and insights, fosters innovation in a dynamic and fun environment. Ready to make a difference for customers, couriers, and restaurants nationwide? Come hungry.

As a member of Skip's eCRM Marketing Team, you will be responsible for executing eCRM campaigns aligned with broader business and eCRM objectives. You'll collaborate with other specialists to develop strategies, optimise, and report on both automated and ad hoc campaigns, as well as real-time eCRM programs, all aimed at achieving targets, driving incremental value, and fostering customer loyalty.

Location: Toronto office
Work Arrangement: Hybrid- 3 days a week in-office & 2 days working from home

Reporting to: Senior Manager, Owned Channels

• Set up, launch, and monitor marketing campaigns across owned channels (email, push notifications, content cards) for all business verticals i.e. customer, courier and partner as per the guidelines provided by stakeholders.
• Utilise CRM platforms (Salesforce, Braze) to implement campaign assets and journeys while ensuring the timely execution of all scheduled campaigns according to the customer, courier, partner campaign calendar.
• Track and report basic performance metrics (e.g., delivery rates, click-through rates, open rates), flagging any irregularities or issues for review, and provide updates on campaign progress to senior team members for further analysis.
• Execute automated marketing journeys as instructed, ensuring smooth operation and resolving any issues, while assisting in A/B testing and validating new automation or triggers to optimise campaign performance.
• Keep detailed documentation of campaign tests, learnings, and processes to ensure smooth future executions and orientation.
• Communicate with studio, insights, restaurant, brand, and product teams to ensure all necessary processes are followed for campaign execution.
• Identify potential roadblocks in campaign launches and work to resolve them in coordination with senior specialists.
• Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations.

• eCRM marketing experience.
• Proven knowledge of standard methodologies for all eCRM channels.
• Experience with Braze or Salesforce Marketing Cloud is a plus
• Experience with thorough Quality Assurance (QA) processes.
• Ability to work well in a fast-paced environment and adapt quickly to change.
• Positive, 'can-do' attitude, with a history of anticipating problems and proactively finding solutions.
• Experience with HTML, Excel & Liquid is considered an asset.

The Candidate We're Looking for 

• Is a marketing player with a real passion for delivering performance.
• Comfortable prioritising tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
• Takes a proactive approach to executing job responsibilities, prioritising urgent and important work.
• Is driven to take on new opportunities and challenges, with an appetite to learn, and the self-motivation to continue to develop and grow oneself and others.
• Is skilled at building strong working relationships with both internal and external stakeholders.

SKIP is the kind of workplace that garnered a "Top Places to Work in Manitoba" and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. SKIP team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That's just a small taste of what it's like to work at one of Canada's leading tech companies. If you're hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we'd love to hear from you.

SKIP is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.

In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.

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