Marketing Specialist

3 days ago

Toronto, Ontario, Canada ExpensePoint Full time

About ExpensePoint

ExpensePoint is a fast-growing software company helping organizations simplify and modernize employee expense management. Our platform makes it easier to capture, approve, and reimburse expenses while improving visibility, compliance, and the day-to-day experience for employees and finance teams. We foster a culture of collaboration and continuous improvement, where team members are empowered to contribute, grow, and drive meaningful results.

About the Position

We're hiring a Marketing Specialist to join ExpensePoint as our second dedicated marketing hire, partnering closely with our Product Marketing Manager. This is a great role for someone early in their marketing career who wants broad exposure across marketing functions.

This is a remote role based in Toronto.

Responsibilities:

  • Support marketing strategy and execution: Work with the Product Marketing Manager to develop and implement marketing and communications initiatives that drive lead generation and increase brand presence
  • Support marketing needs across teams: Partner with departments such as Sales, Customer Success, and Product to support marketing-related initiatives
  • Support go-to-market communications: Assist with product/feature announcements and occasional PR initiatives by drafting launch communications, coordinating timelines with internal stakeholders, and helping create supporting assets (web updates, emails, one-pagers, FAQs, press/partner announcements)
  • Create compelling content: Plan, write, and edit content across multiple formats including blogs, eBooks, white papers, case studies, web copy, and campaign assets
  • Manage social media: Own day-to-day management of ExpensePoint's social channels
  • Execute multi-channel campaigns: Assist in building and running campaigns across paid search, paid social, email marketing, website updates, and retargeting based on strategic direction

Qualifications:

  • Experience: 1-3 years of experience in B2B marketing (SaaS experience is a plus)
  • Foundational knowledge in digital marketing channels (Google Ads, Linkedin Ads, Google Analytics)
  • Strong writing and editing skills with an ability to simplify complex topics
  • Highly organized, able to manage multiple priorities, and comfortable working independently in a remote environment
  • Collaborative mindset

Nice to Have:

  • Familiarity with design tools like Adobe Creative Suite (or similar tools)
  • Experience with HubSpot

Why Join

  • Be an early marketing hire with room to grow and real ownership
  • Opportunity to develop across multiple marketing disciplines (content, demand gen, product marketing, PR)

Please send your resume and, if available, 2–3 samples of relevant work (writing samples, campaign examples, landing pages, ads, etc.) to .

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