Digital Marketer

Ready to amplify the buzz? We're looking for a data-driven Digital Marketer to architect our content distribution engine and share our story with the world.Changing the world—one fruit fly at a time.We've developed a novel insect-based expression platform to enable bio-products across humanity's most critical verticals.We're unleashing the next biorevolution.At Future Fields, we are continually learning and evolving. We know we don't have all the answers, but we try to ask all the questions. We believe in "failing forward" and leveraging our mistakes to help us grow. We never want our team to feel constrained by the status quo and we don't judge ideas based on where they come from. We actively work to foster a culture of collaboration, innovation and psychological safety through transparency, structure, and open communication. We know it sounds cliché, but every employee really is a valued and equal member of the Future Fields team.Come find your purpose with Future Fields.We are a rapidly growing venture-backed startup (with support from awesome investors including Bee Partners, Y Combinator, BDC Climate Tech, R7 Partners, Toyota Ventures and Amplify Capital). We've even had a shoutout from Ironman himself Joining our team now means you'll have the opportunity to shape our culture and products, to lead others, and to influence the direction of our company. Perhaps most importantly, you'll be joining a team that is genuinely energized by this work and the meaningful potential of biotech to change the world.About the roleReporting to the Marketing Lead, the Digital Marketer will own the execution and optimization of our digital campaigns to drive engagement and inbound growth. Acting as a trusted driver, you will collaborate closely with the Marketing Associate and Lead to strategize campaigns and design assets, tapping into R&D expertise when needed to accurately visualize our science.This role combines creativity with rigorous data analysis to ensure our message reaches the right technical audience.This role will own:Executing marketing campaigns (e.g., case study distribution, email campaigns, social media) that drive clicks, downloads, and engagement with Future Fields content.Creating visual assets, writing copy, and managing the scheduling of campaigns in HubSpot.Analyzing marketing campaign data to improve performance and shape future creative directions.Analyzing website and HubSpot metrics to identify opportunities and bottlenecks in our lead generation activities.Maintaining and owning the MQL labelling, tracking, and record-keeping process in our CRMOwning the outcome of campaigns by seeing them through to conclusion and ensuring they deliver real valueThis role will assist by:Supporting the design of graphics, visual assets, and web pages for the Sales & Marketing team.Collaborating with the Marketing Associate and Lead on strategic planning (personas, key messages, branding).Supporting Business Development with sales enablement collateral creation.Maintaining and organizing HubSpot CRM data to ensure transparency and speed.This role requires a blend of creative execution and technical analysis. We are looking for a marketer with a background in digital campaigns (specifically email and social), proficiency in HubSpot (or equivalent), and a knack for graphic design. You are an independent worker who can troubleshoot minor problems and take ownership of projects with guidance. You possess strong written communication skills and the ability to collaborate effectively with cross-functional teams to turn technical concepts into compelling stories.About youYou are a data-minded storyteller who loves to get into the weeds of a campaign. You feel just as comfortable designing a sharp visual asset as you do analyzing open rates and setting up workflows in HubSpot. You are detailed and proactive—the kind of person who spots a gap in data tracking and fixes it because you know accurate data drives better decisions. You thrive in a fast-paced environment where priorities can shift, utilizing your strong planning skills to keep projects on track while remaining flexible enough to adapt. You are eager to take ownership of your channels, moving beyond simple execution to turn bold ideas into measurable growth.Must-havesExperience in conducting email marketing campaigns via HubSpot or equivalent content/campaign management tools.Experience in analyzing campaign performance data and/or website insights and reporting on key findings.Adept at managing and updating LinkedIn.Adept at Google Suite, especially Google Docs, Sheets, Slides.Experience designing graphics with Canva, Adobe Creative Suite, or equivalent.Strong written communication skills for email campaigns and newsletters.Proven ability to collaborate effectively with cross-functional teams.Bonus pointsCross-functional proficiency of HubSpot or equivalent CRM in collaboration with Sales/BD teams.A working knowledge of biological sciences (we are a biotech company marketing to a technical audience).Experience with digital paid advertising platforms (e.g., Google Ads, LinkedIn Ads, paid e-blasts).Your future (with Future Fields)This roadmap outlines the impact you'll make as you grow with us. We'll use this as a guide for your first year, knowing that in a fast-paced environment, we'll adapt and evolve these goals together.Within 1 month, you will:Platform Proficiency & Execution: Rapidly onboard to become adept in HubSpot for scheduling and Canva/Adobe for asset creation. You will schedule multiple social posts and execute one email campaign from start to finish, ensuring copy is clean and error-free.Establish Baselines: Establish a fundamental understanding of our reporting metrics (open rates, CTR) and MQL pipeline and share a brief weekly summary of campaign performance.Analyze the Funnel: Complete an initial analysis of website and HubSpot data to identify 1–2 specific bottlenecks in the current marketing-led lead generation funnel and present findings to the Marketing Lead.Within 3 months, you will:Data-Driven Optimization: Design and launch a comprehensive Marketing Performance Dashboard in HubSpot to provide real-time views of key metrics and create a standardized monthly performance report.Drive Engagement & Leads: Implement specific changes to campaigns to demonstrate a >5% improvement in engagement metrics. You will also conduct 2–3 campaigns that generate new leads or nurture current leads into MQLs.Own the Asset Workflow: Successfully create and launch one new case study web page and related promotional assets. You will master the workflow for securing internal approvals and collaborating on asset creation with the Marketing Associate and BDR teams.Within 6 months, you will:Automation & Inbound Growth: Design and implement an automated marketing workflow within HubSpot to successfully segment and nurture new contacts.Measurable Impact: Launch and distribute a second case study, targeting a >20% increase in downloads and MQL generation.System Ownership: Develop deep technical knowledge in managing complex workflow logic and implement data-backed optimizations that contribute to a measurable increase in new MQLs/month compared to the previous average.Within 1 year, you will:Sustain the Engine: Achieve a consistent stream of inbound MQLs and maintain/expand the suite of automated workflows, ensuring a smooth, reliable transition for a Lead → MQL → SQL.Strategic Contribution: Conduct a quarterly deep-dive analysis of marketing performance (lead sources, cost per lead, content success) and present strategic recommendations to help shape the 2026–27 marketing roadmap.Continuous Growth: Implement data-backed optimizations that contribute to a measurable increase in new MQLs/month, quarter over quarter, achieving functional independence in your role.About our teamOur story and approach to science are anything but conventional. Matt (co-founder/CEO) was a touring punk rock musician who dropped out of University before returning to complete his PhD in cell biology. Jalene (co-founder/COO) is a social researcher by training, previously working on issues from the right to affordable housing to harm reduction. The spark of an idea for our technology came while waiting in line for tiny, Canadian donuts. Our broader team of scientists, engineers, circus performers, restaurateurs, dancers, music aficionados, kid parents, pet parents, cyclists, and artists hail from every corner of the world - from small town Alberta to Poland, India, Vietnam and Pakistan. We credit our diverse team and experiences as the key to our success - and we encourage candidates of all identities and backgrounds to apply.Sound like something you are interested in? Here are the next steps:Apply online using our job portal.If it seems like a good fit, next steps will look somewhat like this:We will contact you for a casual 30-minute video call.We will set up an interview to dive into your technical skills and motivation.We'll arrange another interview to figure out how you fit with our team and culture, and better understand your career trajectory.We will set up a coffee chat with you and a team member. This is your chance to dig in and find out what it's really like to work for Future Fields. This is for youWe will speak with two of your references to confirm our assumption that you are, in fact, our next great hire.We offer you a jobWe are committed to building a diverse team and are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified individuals, including those with disabilities and candidates from all backgrounds and identities. Please note that for this specific position, we are unable to provide sponsorship for work authorization; candidates must currently be legally authorized to work in Canada.Compensation$55, $65,000.00 per year