Product Specialist- Capital Ford Lincoln Regina
5 days ago
Company:
Capital Ford Lincoln Inc.Bring your automotive passion and customer-first mindset to a role that values connection, expertise, and exceptional service.
The Product Specialist plays a pivotal role in delivering an outstanding customer experience by showcasing, explaining, and promoting our vehicles and products. This position is centered on education, engagement, and trust, ensuring every customer feels confident, informed, and excited about their purchase. By combining product knowledge with strong communication skills, the Product Specialist helps elevate the overall dealership experience.
Key Responsibilities:
Develop and maintain a comprehensive understanding of product features, benefits, and applications
Stay current on product updates, new releases, and automotive industry trends
Engage with customers to understand their needs, preferences, and expectations
Clearly and confidently communicate product information, answering questions with accuracy and professionalism
Deliver engaging product demonstrations that highlight key features and value
Articulate the unique value proposition of our products to support purchasing decisions
Collaborate closely with the sales team to support product-related sales initiatives
Provide product expertise during sales presentations and customer meetings
Conduct internal training sessions to enhance product knowledge across teams
Facilitate customer workshops or walkthroughs to deepen product understanding
Monitor market trends, competitor offerings, and customer preferences
Gather and analyze customer feedback, sharing insights to support continuous improvement
Assist with the development and review of product documentation, brochures, and marketing materials
Ensure all product-related materials are accurate, consistent, and up to date
Complete additional duties as assigned
Qualifications:
High school diploma or equivalent
Previous experience in sales or a customer-facing role is considered an asset
Demonstrated ability to deliver an exceptional customer experience
Strong ability to explain technical information in a clear and approachable way
Excellent verbal and written communication skills
Confident, engaging presentation style
Strong interpersonal skills with the ability to build rapport with customers and internal teams
Adaptable and comfortable with evolving products and market conditions
Valid driver's license with an acceptable driving record
If you're enthusiastic, personable, and ready to make a meaningful impact in a customer-focused role, we'd love to hear from you, apply today
At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers' lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.
Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.
Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.
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