Manager of Digital Messaging

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Our Fortune 100 financial services client is seeking a Manager, Digital Messaging to support their Canadian Marketing Digital Growth team.  This role will play a key part in the bank's next phase of growth and customer engagement initiatives.

The Manager, Digital Messaging, will be responsible for the end-to-end delivery of digital marketing communications across authenticated channels (Mobile Banking, Online Banking, ABM) and email. This role will collaborate with journey managers, campaign enablement teams, analytics, and channel partners to execute and optimize customer-facing campaigns, ensuring seamless omni-channel experience and compliance with CASL and privacy regulations.

The individual will deliver a customer-centric digital messaging strategy that supports acquisition, engagement, and retention objectives across the bank's digital ecosystem.

The Details:

• Location: Toronto, ON (hybrid; 4 days per week onsite in Old Toronto)
• Duration: Approximately a 12-month consulting project with the possibility of extension
• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on

What you'll do:

• Champion a customer-first approach by coordinating cross-functional teams to create and launch digital campaigns across mobile, online, ABM, and email channels.
• Ensure compliance with CASL, anti-spam, and privacy regulations in all campaign activities.
• Partner with analytics, data science, and marketing science to deliver full-funnel measurement and integrate lower-funnel data sources (e.g., Adobe Analytics, authenticated channel metrics).
• Identify and recommend campaign optimizations such as triggers, deep linking, retargeting, and omni-channel opportunities that resolve customer pain points.
• Collaborate with journey managers and campaign enablement to investigate and resolve pre- and post-production issues.
• Lead campaign testing and post-campaign analysis, providing insights and recommendations for continuous improvement.
• Oversee day-to-day project management including campaign timelines, risk mitigation, and coordination with internal and external partners.
• Contribute to a high-performance and inclusive culture, fostering collaboration, coaching, and knowledge-sharing across teams.

• Minimum of 3–4 years of digital marketing experience, including authenticated and email channels.
• Experience with digital marketing platforms such as Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and Adobe Experience Manager.
• Familiarity with Adobe Analytics, Power BI, and Adobe CDP.
• Strong project management skills with the ability to prioritize multiple initiatives and manage campaign delivery end-to-end.
• Proficiency in Excel reporting, pivot tables, and advanced formulas.
• Knowledge of multi-touch attribution and/or marketing mix modeling.
• Strong leadership, communication, and decision-making skills with the ability to influence across teams.
• Bilingual proficiency in English (French or Spanish is an asset).

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A diverse workforce is a strong workforce. To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to ensure equality in the workplace, within our team and as an extension of our clients' team.

BLEND360 is an equal opportunity employer.