Digital Messaging Manager

2 weeks ago

Toronto, Ontario, Canada RBC Full time

Job Description

  • Utilizing specific tools and approaches to analyze digital marketing initiatives, such as conversion data, funnel analysis, and multi-channel attribution.
  • Tracking and gathering data across multiple digital channels; structuring and combing the database of digital marketing.
  • Operating A/B and multivariate testing, and providing feedback and recommendation to optimize digital marketing initiatives.
  • Creating and delivering periodic dashboard report of digital marketing campaigns and the performance.

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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