Digital Messaging

Our
Client in the Financial Industry
is seeking a skilled and detail-oriented
Manager, Digital Messaging & Campaign Execution
to be the expert front-end developer responsible for designing, developing, and executing all digital advertising and customer communications within key digital channels (Mobile Banking, Online Portals, ABM) and Email.

You will be instrumental in all design and publishing activities related to digital engagement, adoption, and sales, acting as the subject matter expert on
digital design principles
and ensuring consistent incorporation of global best practices. This role requires an intense focus on detail to ensure customer-facing messaging and communications are flawless and consistently convey a professional and superior brand standard. You'll support key stakeholders, leveraging your expertise in modern web technology and design software to enhance digital sales and user experience.

This is a
12-month contract
role that requires the talent to work at our client's office in Toronto on a hybrid basis.

Responsibilities

• Support key internal partners with all activities related to
  digital campaign design and publishing
  , digital user experience, and digital sales initiatives.
• Utilize
  HTML and CSS
  to develop new and existing campaign creative for the digital space, focusing on large-scale email marketing campaigns and authenticated channel campaigns.
• Use design software like
  Adobe Photoshop, Figma, and Sketch
  to perform necessary, last-minute changes to art files.
• Troubleshoot and adjust problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns, ensuring adherence to campaign timelines.
• Manage lead times with marketing partners and other key stakeholders to ensure the timely receipt of all design and data points.
• Configure dynamic content elements to create
  personalized campaigns at scale
  .
• Perform initial quality assurance to ensure campaign logic is functional and that campaigns render correctly on various client/browser combinations.
• Conduct competitive research and identify best practices for coding architecture and user experiences.
• Provide design recommendations backed by statistical evidence and research.
• Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations.
• Make continuous improvements to the digital campaign execution process based on test results and key learnings.

Requirements

• Proven experience as a
  Front-End Developer
  or similar role.
• Proficiency in
  HTML, CSS, and JavaScript
  .
• Experience with front-end frameworks and libraries such as React, Angular, or is a strong asset.
• Strong understanding of email/web development principles and best practices.
• Experience creating and editing emails for delivery with marketing platforms like
  Responsys, Adobe Journey Optimizer (AJO), Adobe Campaign, or Salesforce Marketing Cloud
  .
• Relevant experience
  coding emails
  , including knowledge of responsive design for mobile.
• Experience in marketing design, designing advertising and customer communications in an online environment.
• Experienced user of
  Adobe Creative Cloud
  and solid experience working with Adobe Illustrator, Adobe Photoshop, Figma, Sketch, and/or animated GIFs is a plus.
• Familiarity with version control systems (e.g., Git).
• Strong understanding of email tools like
  Litmus and Movable Ink
  .
• Excellent problem-solving skills, meticulous attention to detail, and a keen eye for aesthetics.
• Strong communication, organizational, and decision-making skills with the ability to work calmly in high-pressure situations.
• Comfortable prioritizing tasks and managing multiple projects with a sense of urgency.
• HTML, CSS accreditation, or a four-year degree (Marketing, Design, or related field preferred).
• Fluent written and spoken English;
  French language skills are preferred.

Ready to leverage your front-end development and digital design expertise to drive large-scale customer communications?
Apply now
to take on this challenging and rewarding 12-month contract role

Please Note:
This posting is for existing and upcoming vacancies.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.