Franchise Marketing Strategy Manager

Locations: Vancouver - Great Northern Way, British Columbia, Canada

• Location: Los Angeles - Del Rey
• Country: United States of America

Role ID

211754

Worker Type

Temporary Employee

Studio/Department

Marketing

Work Model

Hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Franchise Marketing & Strategy Manager

1 Year - Maternity Cover

Location: Vancouver

Overview

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciplines into a unified powerhouse. Together, we accelerate EA SPORTS' long-term ambition to be the leading Sports Entertainment Brand, redefining the future of sports fandom and participation.

As the Franchise Marketing & Strategy Manager for UFC & NHL, you will help shape the go-to-market strategy, campaign development, and activation for two of EA SPORTS' most exciting global franchises. You'll partner closely with the Franchise Strategy team to translate business and audience insights and with the Franchise Marketing team to deliver consumer-facing solutions that inspire and grow passionate fan communities. This role requires both versatility across two unique sports cultures and the ability to balance priorities across annual plans, launches, and evergreen engagement.

What You Will Do

Audience & Strategy Alignment

• Collaborate with Franchise Strategy to synthesize business priorities and audience insights
• Delivers singular marketing strategy, creative briefing and campaign planning
• Help establish distinct franchise narratives, ensuring OKRs translate into clear, channel-specific activation plans.

Campaign & Program Development

• Draft and manage cross-functional briefs to ensure creative assets align with franchise positioning and resonate with their respective communities.
• Partner with Creative, Production, Community, Partnerships, Athlete Marketing, and Growth Planning to deliver integrated campaign plans.
• Support annual planning cycles, balancing major campaign launches (e.g., title releases, athlete showcases, seasonal events) with evergreen fan engagement.

Execution & Collaboration

• Ensure campaigns highlight the athlete-driven, event-centric culture of UFC and the team and community-driven culture of NHL in authentic ways.
• Lead program management across both UFC and NHL simultaneously, ensuring timelines, deliverables, and quality standards are consistently met.
• Collaborate with Insights & Performance to track KPIs, optimize activations in real time, and refine campaign strategies based on fan feedback and data.

What You Bring

• 4+ years of experience within strategic marketing at a brand or agency.
• 2+ years of experience in creative development, activation, or integrated campaign planning.
• Experience and interest in sports, gaming, entertainment, or NHL and UFC preferred.
• Strong ability to interpret commercial data, audience insights, and campaign performance to inform strategy.
• Demonstrated experience in brief writing and translating complex strategies into clear, actionable communication.
• Proven collaboration, influence, and leadership skills across cross-functional teams.
• Strong project management abilities, with a track record of leading teams under rigorous deadlines.
• Equal comfort in developing a presentation deck or managing a spreadsheet.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD

* California (depending on location e.g. Los Angeles vs. San Francisco) *$101,700 - $151,900 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.