Manager, Sponsorships, TH, Canada

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Sponsorship will deliver Tim Hortons Sponsorship Strategy through programs and activation plans at restaurants, in communities and digital channels designed to achieve business and brand objectives. Leveraging the exclusive and valuable intellectual property, contractual assets and fandom of Tim Hortons' existing sports, entertainment, music and lifestyle properties while conducting insights and due diligence on new investment opportunities, the Sponsorships Manager will help develop, lead and execute strategies and tactics that will drive high return on investment.

They will manage relationships with external stakeholders and cross functional internal teams to bring our vision and strategy to life.  This position reports to the Director, Sponsorships and Charitable Programs.

Job Description

• Lead Tim Hortons brand positioning and value proposition through our robust portfolio of properties.
• Help develop creative strategies and tactics on how to best capitalize on the contractual rights of our sports (non hockey), entertainment, music, and lifestyle partnerships.
• Lead all planning and execution with external partners and internal cross functional teams to ensure best in class execution and desired results in market.
• Research and conduct due diligence to discover new opportunities in entertainment, music and lifestyle, helping diversify our sponsorships portfolio, stretch our brand and create new sales, and digital opportunities.
• Track and analyze program performance to help identify challenges and opportunities to improve.
• Fiscal management and fiduciary responsibility owning a large budget, forecasting and tracking all invoices and expenses, finding creative solutions for doing more with less
• Manage commercialization of strategy and tactics working cross functionally through internal Tim Hortons processes (TimGate).
• Lead 360 campaign briefs and partner asset approvals.
• Manage all sponsorship creative assets (LED, Videoboard, Signage, Social/PR Content)
• Manage the review, assessment and contract negotiations for existing marketing sponsorships and new opportunities as they become available.

Job Requirements

• An Undergraduate Degree 
• 3-5 years of relevant work experience in sports management, account management or sponsorship role
• Passion for Tim Hortons Brand
• Ownership mindset that dreams big and embodies grit and determination
• Strong influence and negotiation skills and work management are required
• Proficient in Excel, PowerPoint and Business Objects
• Bilingual English/French is an asset

Position is based out of Toronto office, with travel as required

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.