Senior Analyst, Data Analytics

Position Title:
Senior Analyst, Data Analytics

Employment Type:
Full-time Staff | Union

Salary Range:
$63, $69,754.51

Division
: Digital and Innovation

Reports To:
Manager, Data Delivery Services

Location:
Toronto, Yonge & Eglinton (On-site)

Reason for Vacancy:
Existing Vacancy

TVO Media Education Group ) is a social impact organization at the intersection of digital learning, journalism, and immersive storytelling. As creators of award-winning content, we are on a journey to build a more informed, knowledgeable, and educated Ontario. We are unapologetic about our purpose — everything we do is about inspiring learning that changes lives and enriches communities. That is our why.

A Culture of Inclusion and Belonging
At TVO we welcome the unique contributions that you can bring. We foster an environment where everyone is heard, feels valued and has an equal opportunity to reach their full potential. We are committed to learning, and we learn better together with a diverse team of employees that are respected, valued, and encouraged to bring their authentic selves to work every day. With this goal in mind, at TVO we celebrate individual differences, knowledge, self-expression, and talent. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.

We encourage applications from those belonging to underrepresented groups as well as all other qualified candidates.
Who We Are
As part of an ambitious new strategic vision, is transforming itself and the digital learning and media landscapes. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better together.

We are proud to be named a Greater Toronto Top Employer of 2023, recognized for our work-life balance, mental health supports, company culture and flexibility. This is a testament to the impactful work we do for Ontarians everyday. It is also a reflection of how quickly we have responded to employee feedback about how, when and where they want to work.

The Opportunity
TVO is embarking on a journey to establish a robust data team to spearhead our organization's transition towards data-driven decision-making. We have an opportunity in our team for a Senior Data Analyst. This will be a full-time position, reporting to the Manager, Data Services, and Delivery.

In this role, you will leverage your expertise to gather, analyze, and interpret complex data sets from multiple sources to provide actionable insights for strategic decision-making. In addition, you will create visualizations to communicate findings effectively to stakeholders. You will collaborate across departments, understand, and gather data-related requirements, and contribute to the data roadmap. You would handle ad hoc requests, and spearhead special projects to support organizational objectives.

How You Will Make An Impact

• Lead building data tracking plans, defining metrics and KPI's, to support stakeholders across the organization.
• Data mine the proprietary database/data warehouse to extract viewer/user and product information and provide insights.
• Design and carry out background research, data analytics proposals, sample design, and data instruments.
• Support organizational needs and contribute to developing objectives, by providing insights and reporting.
• Oversee management of analytical tools including Google Analytics and other digital data instruments (e.g. Twitter, Facebook, YouTube, Brightcove, etc.)
• Implement, maintain, and update tracking Tags via Google Tag Manager and work with Customer Data Platforms to build User Segments, liaising with developers.
• Provide television audience analysis for TVO.
• Create weekly & monthly dynamic dashboards and visualizations to inform decisions.
• Track and monitor information from syndicated and proprietary research sources.
• Analyze behavioral and attitudinal trends in product usage and consumption
• Attend meetings with other departments (e.g. Programming, Production, Marketing) to present informative and actionable research findings.

What Will You Bring To TVO
Are you naturally inclined to question the 'Why' behind everything you encounter? How meticulous is your attention to detail? What strategies do you employ to manage your day-to-day tasks effectively? Are you energized by the prospect of tackling challenges and contributing to the development of initiatives from the ground up?

If this resonates with you and you have the below-required qualifications, we invite you to submit your application by
January 23, 2026, at 4:00 p.m.

• Bachelor's degree in business, market research, communications, mathematics, statistics, or related field
• 2+ years of experience in data analysis, providing qualitative and quantitative research findings. Work samples around data analysis will be an asset.
• Experience in the media or ed-tech industry, will be an asset.
• Advance SQL Query skill & knowledge of Relational Databases
• Advanced knowledge of Google Analytics 4 with a focus on creating customized views, dimensions & filters
• Proficient in Google Tag Manager and advanced implementation of tracking tags
• Ability to create meaningful visualizations/Dynamic Dashboards using Looker Studio, Google Sheets, MS Excel, and other BI Tools (Power BI, Tableau etc.)
• Proficiency with Windows-based PC applications such as Excel, Word, and PowerPoint
• Experience in working with large data sets, reconciling multiple datasets to leverage insights.
• Broad understanding of customer data platform and its integration to consumer-facing web applications such as emails, customer engagements on web products, web personalization, and various analytic tools will be an asset.
• Strong problem-solving skills, keen attention to detail, sharp analytical skills, ability to interpret and, draw insights from data.
• Experience working within Agile and Scrum frameworks, will be an asset
• Basic understanding of working with cloud-based Data Warehouses like AWS Redshift / MS Azure, Google Cloud Platform - Good to have.
• A business perspective with an ability to work in both technical and business environments is paramount.
• Must thrive in a fast-paced environment with shifting priorities and ad-hoc requests where multi-tasking and prioritization is necessary.
• Demonstrated curiosity and willingness to learn, including the ability to stay current on new developments in data analytics, measurement tools and self-serve options.
• Ability to develop a business case recommending options for new tools.
• Strong communication skills, both written and verbal, coupled with well-developed presentation, interpersonal and relationship building skills.
• Demonstrate TVO values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect

TVO & YOU
We are a learning organization. Learning is at the core of everything we do. As part of this commitment, TVO invests in the learning goals of our employees and everyone at TVO commits to developing our own knowledge as well as elevating each other's through peer-to-peer learning, workshops and lunch and learns. All employees have the option to join the Public Service Pension Plan right on day one and we offer an array of services through our Employee and Family Assistance Plan.

We would be thrilled to have you join us. We're a tight-knit community – whether you're a recent graduate or further along in your career, you will get to meet, work with, and be supported by talented and diverse colleagues at all levels. Maybe you'll even get to meet Polkaroo

Come build with us.

Find and follow us on: LinkedIn (@tvontario), and X (@TVO).
We invite you to submit your application by January 23, 2026, at 4:00 p.m. Not sure you have everything we're asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.
To learn more about us and our culture, please visit us at .

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to