Senior Manager, Sales Strategic Partnerships

About Chartered Professional Accountants of Canada

Chartered Professional Accountants of Canada (CPA Canada) is one of the most influential accounting organizations in the world. Working with the provincial, territorial and Bermudian regulatory bodies, CPA Canada supports the profession and represents Canadian CPAs at the national and international levels.

Nationally, CPA Canada acts in the public interest to promote transparency in financial markets, prepare CPAs for a rapidly evolving business environment through extensive guidance and programming, and contributes to standard setting and policy making. Globally, CPA Canada works together with international bodies to build a stronger accounting profession worldwide.

About the opportunity

Are you a strategic thinker and relationship-builder with a passion for advancing partnerships and business development? CPA Canada is seeking a results-driven Senior Manager, Sales Strategic Partnerships to join our Sales team.

In this leadership role, you will be responsible for cultivating and expanding relationships with CPA Canada's key accounts and partners across sectors including corporate, academic, and the public sector. You will drive strategic account planning and growth deepen engagement with existing clients, and identify new partnership opportunities that align with CPA Canada's business objectives.

This role requires a mix of strategic sales leadership, business development, enterprise sales and account management, and cross-functional collaboration.

This hybrid role has a national scope and is based in our Toronto office.

The targeted annual salary range for this position is $124,601 to $142,400 and is commensurate with experience. This role also includes a comprehensive total rewards package.

What you'll do

Strategic Account Management

• Lead the development and execution of account strategies for key clients and partners to drive long-term growth and value.
• Identify, develop, and grow strategic B2B and B2G partnerships.
• Lead negotiations and enterprise solutions (events, sponsorships).
• Align with public affairs, customer experience and marketing engagement teams.
• Maintain and grow high-value relationships with decision-makers at strategic accounts.
• Act as a trusted advisor to partners, identifying opportunities for mutual growth.
• Collaborate with product leads on the development of customized solutions and offerings aligned with partner needs and CPA Canada's priorities.
• Represent CPA Canada at priority industry events and partnership meetings.
• Explore co-branded or co-delivered solutions that support member and market needs.
• Ensure continued engagement through quarterly business reviews, performance targets & metrics, and joint planning.

Sales Strategy & Leadership

• Contribute to overall sales and business development strategy, account segmentation & activation, and pipeline development across the B2B team.
• Support and mentor sales colleagues in best practices for enterprise-level relationship management.
• Provide strategic input into the development of sales materials, campaigns, and market positioning.

Reporting & Intelligence

• Deliver regular updates on strategic account performance, opportunities, risks, and forecasts.
• Analyze market and client trends to inform CPA Canada's sales and product development priorities.
• Collaborate with the Customer Experience and Marketing teams to refine client personas and solution offerings.

What we're looking for

Required:

• Undergraduate degree in Business, Sales, Marketing, or a related field.
• 8–10+ years of experience in B2B sales, large account sales and management, or partnership development.
• Proven track record of managing complex accounts and closing strategic deals.
• Strong business acumen and negotiation capabilities.
• Exceptional relationship management and communication skills.
• Experience working with CRM systems and account planning tools.

Assets:

• Familiarity with professional services, learning & development, or the association sector.
• Experience working with C-suite leaders and developing joint value propositions.
• Exposure to public sector or academic partnerships.
• Optional: Experience with Sales Hub CRM.
• Optional: Ability to conduct business in French.

Key Competencies

• Strategic Thinker: Understands the bigger picture and can connect client needs to CPA Canada's long-term goals.
• Influential Communicator: Can build trust and credibility at all levels, from operational teams to executives.
• Collaborative Leader: Works well across departments and brings others along the journey.
• Results-Oriented: Delivers on ambitious goals while maintaining a high standard of quality and integrity.
• Innovative: Constantly seeks new ways to create value for clients and expand impact.

What it's like to work here

At CPA Canada, we're proud to foster a welcoming and inclusive workplace that celebrates diversity and promotes health and wellness for all employees. We believe in offering a flexible and balanced work environment, where staff can thrive both professionally and personally. Our headquarters are located in downtown Toronto, with a regional office in Vancouver. As part of the CPA Canada team, you'll enjoy competitive salary, comprehensive benefits, a robust defined contribution pension plan, and ongoing professional development opportunities. We also offer hybrid working arrangements, regular social events, and a strong employee volunteer program. At CPA Canada, we're always striving for improvement, working together to build a high-performing, innovative organization that creates value for Canadian CPAs and represents the profession, nationally and internationally.

Organization values

We create a collaborative and constructive culture through our values:

• Lead with Integrity
• Customer First
• Bold Thinking
• Pursue Excellence
• Continuous Growth

CPA Canada is committed to cultivating an inclusive, accessible environment where each employee feels respected, valued and supported. All qualified individuals may apply online. If you require a disability-related accommodation to participate in our recruitment process kindly contact and we'll be happy to work with you to meet your needs.