Copywriter - Brand and Marketing

COPYWRITER- BRAND AND MARKETING

WINNIPEG, MB

At Parian Logistics, we support two of Canada's most iconic denim and casual fashion retailers—Bootlegger and Warehouse One, the Jean Store. With over 140 stores coast to coast and growing e-commerce channels, our goal is simple: help Canadians look and feel great in clothes they love.

As the Copywriter – Brand & Marketing, you will be responsible for creating brand-right, persuasive, and engaging copy that elevates product storytelling, supports marketing campaigns, enhances ecommerce experiences, and strengthens brand voice across all customer touchpoints. This includes ecommerce content, email, digital ads, social media, store marketing communications, brand storytelling, and scripts for video and radio. You will work closely with teams across Marketing, Creative, Ecommerce, Merchandising, and Store Operations to ensure that all messaging is consistent, accurate, and aligned with business objectives.

What's in it for you

• Hybrid work environment with the flexibility to work remotely up to two days per week
• Expand your closet with 50% off regular priced product across the retail brands we support: Warehouse One and Bootlegger
• Great fashion - everyday Our fashion forward dress code allows you to be comfortable and feel your best at work
• Growth Opportunities – access to unlimited e-learning, professional development reimbursement, ongoing training and development, career advancement opportunities
• Paid sick and personal days allotted annually
• Complete benefits package including extended health, dental, vision care, life insurance, disability coverage, mental health and life wellness supports
• Our corporate office, which we call our Service Office, is a modern workspace with lots of natural light, outdoor green space, collaborative meeting spaces, and sit/stand desks

What you'll be a part of

• Writing creative, clear, concise, and brand-right copy for omnichannel marketing including: emails, website content, landing pages, digital ads, social media, print collateral, and campaign assets
• Store marketing communications including in-store signage, retail campaign kits, customer messaging, and operational communications
• Developing ecommerce-optimized product descriptions, features, and enhanced content for product pages across websites
• Creating scripts for video content, voiceovers, and radio advertising, ensuring alignment with brand tone, campaign direction, and customer engagement goals
• Writing blog posts, editorial content, lifestyle storytelling pieces, and educational "how-to" articles and guides.
• Collaborating with Ecommerce and Merchandising teams to ensure product copy is accurate, compelling, and aligned with assortment strategy
• Supporting SEO performance through keyword integration, metadata writing, and structuring content for improved organic search visibility
• Proofreading and editing to ensure clarity, accuracy, consistency, and adherence to brand voice
• Inputting product data and syncing imagery within internal systems to ensure complete and accurate content publishing
• Gathering content inputs and sourcing required product and campaign information from cross-functional partners
• Writing ads for print publications, social media platforms, Google campaigns, and various digital placements
• Managing multiple concurrent copywriting projects and deadlines with strong organization and prioritization
• Recommending improvements to copy processes, workflow tools, and team collaboration practices

What you bring

• Bachelor's degree in communications, Marketing, Journalism, English, or related field
• 3–5 years of experience in copywriting, digital content creation, or marketing communications (retail or fashion experience is an asset)
• Excellent writing, editing, and proofreading skills across multiple formats and tones
• Ability to write persuasive, conversion-focused copy for ecommerce, email, digital ads, social media, and store communications
• Experience writing scripts for video, radio, or broadcastcontent
• Strong understanding of SEO content best practices
• Exceptional attention to detail and accuracy across high-volume deliverables
• Ability to manage multiple deadlines with excellent time-management and organizational skills
• Collaborative mindset, comfort working cross-functionally, and openness to feedback
• Initiative, accountability, and passion for storytelling, brand voice, and customer experience

Ready to learn more? Apply today

Our Values

Parian Logistics achieves excellence and delivers superior service to customers through teamwork, communication, and integrity while embodying our DC2 Values:

DO THE RIGHT THING. At Parian, doing the right thing matters. Its in the way we treat our customers, our coworkers, and our work in general. Doing the right thing is critical – from making sure we are working in a way that keeps everyone in our workplace safe to finding ways to support our community

COLLABORATE ALWAYS. The strengths of many are always better than the strengths of a few. At Parian we leverage the talents, ideas, and strengths of everyone, from our co-workers to our client-partners. We work as a team and respect what each person brings to our organization.

DETERMINED TO DELIVER. At Parian we deliver product and we deliver results. Our clients rely on us because we come through for them. We are committed, reliable and we take ownership of our results.

COST CONSCIOUSNESS. We provide amazing value to our clients by providing great service with a price tag that supports their business goals. Being cost conscious is about making sensible decisions with our resources and innovating for optimization. All of our team members are encouraged and empowered to find ways to help us create more value for our customers.

Inclusivity Commitment

At Parian Logistics we are all about working together to make people feel great, feel welcomed, feel like they are able to be themselves and included. Inclusivity is in total alignment with our values and makes us all better. Parian Logistics and our team members are committed to ensuring all people feel welcomed in our office and that our differences are appreciated and celebrated.

Community Involvement

Our companies enthusiastically support Make-A-Wish Canada, where we work to raise funds and awareness to grant life changing wishes for children experience critical illness. In Winnipeg, our warehouse operations have a commitment to breaking down barriers to employment and work with supportive agencies to create meaningful work for people with disabilities, newcomers to Canada and those historically underserved.

Parian Logistics is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant's accessibility needs.

Parian Logistics sincerely appreciates all expressed interest; however only those candidates qualifying for interviews will be contacted.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Tuition reimbursement
• Vision care

Experience:

• copy writing: 3 years (required)

Location:

• Winnipeg, MB R3T 1N6 (required)

Work Location: In person