Digital Content Specialist

7 days ago

Logan Avenue Toronto Ontario Canada MM M Shaftesbury Full time
Shaftesbury is looking for a content specialist who can execute across YouTube and socials with confidence, speed, and good creative judgment. Reporting to the VP, Marketing & Communications, this is a new role in the company that sits at the intersection of design, editing, and platform fluency, supporting the Marketing & Communications team in bringing ideas to life and optimizing them for performance. You'll be hands-on:
  • Editing pictures and video for decks, pitches, and YouTube
  • Translating strategy into content and audience engagement
  • Managing YouTube and social channels
  • Designing social posts – both photo and video
  • Designing pitch decks and corporate two-sheets
This is not an entry-level role. You should already be comfortable owning execution and making smart creative decisions independently. This is a one-year contract role.
Key Responsibilities
Video Editing & Assembly
  • Edit short-form and mid-form video for social, including: highlight reels, compilations, promos and trailers, cut-downs from longer footage
  • Apply platform-appropriate pacing, formatting, captions, and visual styles
Social Channel Management
  • Upload and manage content across YouTube channels, TikTok, Instagram, Facebook, etc
  • Write and optimize titles, descriptions, tags, and metadata
  • Manage content and basic channel organization (playlists, end screens, etc.)
  • Support publishing schedules and content consistency
  • Engage with fans comments in distinct, pre-approved brand voice
Designing
  • Create pitch decks and presentation materials to support content ideas, campaigns, and partnerships
  • Design and build social posts across platforms (static, carousel, short-form video)
  • Adapt creative for different platforms while maintaining a consistent brand voice and look
Platform & Algorithm Awareness
  • Stay current on YouTube and social platform trends, formats, and best practices
  • Understand how algorithms, watch time, engagement, and retention impact performance
  • Apply this knowledge practically when designing, editing, and publishing content
Collaboration & Execution
  • Work closely with the Marketing & Communications team to execute on creative direction and priorities
  • Take briefs and turn them into strong, on-platform content efficiently
  • Balance speed, quality, and iteration in a fast-moving content environment

Experience & Skills
  • 3+ years of experience in digital media, social content creation or a related role
  • Strong working knowledge of:
  • YouTube publishing workflows and optimization basics
  • Social platforms (Instagram, TikTok, YouTube, etc.)
  • Strong portfolio of editing and design work
  • Proficiency in relevant tools (e.g. Adobe Creative Suite, Final Cut / Premiere, Canva, etc.)
  • Solid design sensibility and editing instincts (pacing, tone, clarity)
  • Organized, reliable, and comfortable managing multiple deliverables at once
  • Comfortable taking ownership of execution while collaborating with senior leadership
  • Adept at working independently and problem solving

About Shaftesbury
Shaftesbury is an award-winning creator and producer of original content established by Christina Jennings, Chairman and President. Shaftesbury's current slate includes: 19 seasons of Murdoch Mysteries; eight seasons of Hudson & Rex; horror anthology series Slasher with Emmy Award-winner Eric McCormack; Departure starring Emmy Award-winner Archie Panjabi, and Irish-Canadian co-production SisterS, starring Sarah Goldberg (Barry) and Susan Stanley. Most recently, production wrapped The Borderline (starring Stephen Amell, Hamza Haq, Tamara Podemski and Emmy and Academy Award-nominee Minnie Driver) and Irish Blood, an Irish-Canadian co-production starring Alicia Silverstone.
If you require an accommodation during any step of the recruitment process or during your employment, please let us know and we will provide the support necessary. We may use AI tools to aid during the recruitment process, including resume screening, but all decisions will be made by our hiring managers.

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