Digital Content Specialist

2 weeks ago

Toronto Ontario MC Canada Yoush Consulting Full time

Welcome to Yoush Consulting. Are you an independent IT Consultant or wish to become one? Are you looking to partner with an organization that presents you to consulting opportunities and supports you as a partner?     Marketing Specialist         As a Digital Content Specialist, you will be responsible for creating and managing compelling digital content across various online platforms. You will work closely with the marketing team to develop and implement content strategies that align with our brand's voice and objectives. Your primary focus will be on creating engaging written and visual content to attract and retain our target audience.  Responsibilities  · Develop and execute digital contentstrategies across multiple platforms, including websites, blogs, social media,and email marketing campaigns.· Create original, informative, andengaging written content.· Collaborate with internalstakeholders, including marketing, design, and engineering teams, to ensurecontent aligns with brand guidelines and objectives.· Conduct research to stay up to datewith industry trends, competitors, and target audience preferences, and usethis knowledge to optimize content strategies.· Implement SEO best practices toimprove content visibility and search engine rankings.· Stay current with emerging digitalcontent trends and technologies, and propose innovative ideas to enhance thecompany's online presence.· Ensure all content adheres to legaland ethical standards, including copyright and data protection regulations. Requirements· Bachelor's degree in marketing,communications, journalism, or a related field.· Proven work experience as a DigitalContent Specialist, Content Writer, or similar role.· Exceptional writing and editingskills, with a keen eye for detail.· Experience creating digital contentacross various platforms, such as websites, blogs, social media, and emailcampaigns.· Proficiency in content managementsystems (CMS), digital publishing tools, and social media management platforms.· Familiarity with SEO principles andbest practices.· Proficiency in graphic design andmultimedia software, such as Adobe Creative Suite, is a plus.· Exposure to labour or safety businessverticals  · Excellent communication andcollaboration skills, with the ability to work effectively in a teamenvironment.​

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