Content Marketing Manager

Job Description

What is the opportunity?

We're building something new. A content marketing engine designed to help advisors, brokers, and business clients thrive in the complex world of commercial banking and insurance. And we're looking for a Content Marketing Manager who is hungry and curious and is ready to dive in, build, and make an impact. You ask the right questions, dig deeper, and chase ideas until they spark.

You will develop high-quality, engaging content that drives business results, including thought leadership pieces, toolkits, event assets, and sales enablement assets. The role supports marketing initiatives to raise brand awareness, client engagement, and demonstrate world-class expertise through content – whether at events, social, client education, or acquisition campaigns. You will also support special projects to analyze content performance, improve digital experiences, and make recommendations to optimize content formats and delivery.

What will you do?

• Collaborate with talented writers, creators, and vendors to create content that moves business forward. From thought leadership to toolkits, event assets to sales enablement, you'll turn ideas into content that drives action.
• Simplify the complex. Take financial and insurance concepts and make them clear, human, and client-first.
• Bring structure to the abstract. You'll be part of a newly formed team—sometimes the path won't be obvious, and that's where you thrive.
• Build strong connections. Partner with sales, product, and marketing teams to uncover stories and shape content that matters.
• Test, measure, optimize. You'll track impact and keep raising the bar on what great content looks like

What do you need to succeed?

Must-have

• 5+ years in content marketing, ideally with B2B financial services, insurance, or professional services experience.
• Proven ability to craft strategic, insight-driven content for business audiences.
• Strong writing and editing skills, with an eye for storytelling, structure, and tone.
• Experience working with sales enablement or advisor/broker channels is an asset.
• A passion for learning and staying ahead of trends in content marketing.
• Working knowledge of content marketing automation and management tools
• Ability to be independent but collaborative. Skilled at building trust and partnerships with stakeholders across marketing, product, sales, and beyond.

Nice-to-have

• Bilingual (English/French)

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do exciting work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities