Product Marketing Manager

Job Description

What is the opportunity?

We are looking for a data-driven Product Marketing Manager to lead our product positioning, messaging, and go-to-market strategies at Ownr, an RBCx Portfolio company. In this role, you will bridge the gap between product development, marketing, and partnerships, ensuring our solutions resonate with target audiences and drive adoption. You'll have the opportunity to influence how our products are perceived in the market, support high-impact launches, and drive measurable business outcomes.

What will you do?

• Develop and own product positioning, messaging, and value propositions for new and existing products, features and functionality.

• Work with the rest of the Marketing team to tailor content and experience to resonate with different customer segments and use cases.

• Lead the development and execution of comprehensive GTM strategies for product and feature launches.

• Partner with product, customer experience, and design teams to ensure alignment and successful launches.

• Collaborate and conduct market landscape analyses, competitive analyses, product-market fit analyses and other research to inform product positioning and GTM strategies.

• Provide competitive intelligence to support positioning.

• Analyze customer feedback, usage data, and market trends to identify opportunities.
• Support ideal customer profile development and customer segmentation and persona development to understand diverse audience needs and drive product-market fit.
• Work closely with user research and analytics teams to refine product marketing strategies.
• Advocate for customer needs within the organization by synthesizing feedback into actionable recommendations for product enhancements and improving consumer facing collateral.
• Embody the voice of the customer within the organization.
• Monitor and analyze the success of product marketing efforts, including adoption rates, retention, and campaign ROI.

• Continuously optimize strategies based on data and feedback.

• Collaborate with content, demand generation, and digital marketing teams to create product-focused campaigns.

• Ensure content aligns product messaging.

What do you need to succeed?

Must have:

• 7+ years of experience in product marketing or a related role.
• Proven success in developing and executing go-to-market strategies.
• Strong ability to craft compelling product positioning and messaging.
• Excellent cross-functional collaboration skills, with experience working with product, sales, and marketing teams.
• Proficiency in tools like Google Analytics, or Tableau for performance analysis.
• Exceptional verbal and written communication skills.

Nice to have:

• Experience in large, matrixed organizations.
• Experience working with compliance, legal and risk management.
• Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
• MBA or advanced degree in Marketing, Business, Product Management, or a related field.
• Familiarity with CRM and sales enablement platforms.
• Background in customer research and data-driven decision-making.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Cross-Channel Marketing, Customer Behavior, Marketing, Marketing Strategy Implementation, Marketing Systems, Market Landscape, Market Research, Online Market Research, Product Development Lifecycle, Product Messaging, Product Positioning, Product Services, Researching, Strategic Thinking, Voice of the Customer (VOC)

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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