Manager, Digital Product Optimization

Aplin is partnering with an award-winning online tech company that serves millions of users across businesses, entrepreneurs, and individuals. They're hiring a 
Digital Product Optimization Manager
 for their Edmonton team.

This position offers a hybrid work model for flexibility and collaboration

You'll lead a team of Product Specialists within the UX Optimization group, improving usability, conversion, and overall performance while supporting team growth and delivering measurable results. In this high-volume digital environment, you'll optimize user interactions to boost engagement, retention, and conversions. The role blends UX, product, data, and growth to enhance the user journey and drive outcomes like revenue, satisfaction, and loyalty.

Perks & Benefits

• Health and dental coverage with a Health Spending Account
• 37.5-hour work week, flexible schedules, and banked hours
• Paid vacation plus personal days
• Professional development support (training budget, LinkedIn Learning)
• Employee share plan
• Free catered lunches
• Monthly social events
• Casual office environment
• Free on-site parking
• Convenient location near shops and restaurants

Responsibilities:

• Lead and support a team of Product Specialists focused on optimizing interactive questionnaires that help users generate customized legal documents.
• Design and implement strategies aimed at boosting user engagement, retention, and overall product effectiveness.
• Oversee quarterly planning by prioritizing initiatives that balance conversion goals with user experience enhancements.
• Coach, mentor, and develop team members to cultivate a high-performing, growth-focused environment.
• Partner cross-functionally with Design, Development, Revenue Operations, and QA to plan and execute optimization initiatives.
• Manage projects through each stage of the product lifecycle to ensure timely delivery and seamless execution.
• Anticipate challenges and actively remove obstacles to maintain project momentum and productivity.
• Recalibrate priorities and timelines in response to changing organizational goals and market demands.
• Leverage data insights and user behavior trends to uncover opportunities for product improvement and strengthen key performance metrics.
• Assess new ideas, features, and services to determine strategic value and feasibility.
• Contribute to team expansion by initiating hiring needs, participating in interviews, and overseeing onboarding.
• Enhance team effectiveness by refining workflows and documenting standards and best practices.

Qualifications:

• Post-secondary education in Communications, Business, Marketing, Design, Law, or related field
• Proven people leadership and team development experience
• Strong coaching, feedback, and communication skills
• Solid understanding of UX writing
• Skilled in managing complex projects and meeting KPIs
• Able to adapt to changing business needs while keeping long-term goals in view
• Excellent written and verbal communication, with the ability to simplify complex ideas
• Highly organized with strong attention to detail
• Strategic thinker who identifies opportunities and innovative solutions
• Knowledge of consumer psychology, online marketing, and conversion optimization
• Strong decision-making and judgment

At Aplin — together with our brands CompuStaff and Impact Recruitment — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.