Manager, Conversion Rate Optimization

Company Profile:

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Position Overview:

LawDepot is currently expanding and looking to recruit aConversion Rate Optimization Manager in Edmonton, Alberta. Working with the UX Optimization team, you will be responsible for leading a group of Product Specialists driving usability and conversion improvements, guiding the team's growth, and ensuring projects deliver measurable business impact. This is a full-time permanent position, working 37.5 hours per week in a hybrid work environment.

Primary Responsibilities:

• Lead a team of Product Specialists working to improve product questionnaires that allow users to customize legal documents without needing a lawyer
• Develop innovative strategies for increasing user engagement, retention, and overall product performance
• Plan, prioritize, and manage quarterly project plans, balancing usability improvements and conversion optimization goals
• Train, coach, and mentor team members to foster a high-performance, growth-oriented culture
• Collaborate with our Legal, Design, Development, Revenue Operations and QA departments to strategize conversion optimization projects for the team
• Ensure that projects move smoothly through all phases of the product development process
• Proactively identify and remove blockers to keep projects on track and teams productive
• Adjust project plans to align with evolving business needs and priorities
• Use data analysis and user insights to identify opportunities for product refinement and improve key performance indicators
• Evaluate the viability of potential projects, services, and features
• Support team growth by preparing hiring requests, interviewing, and onboarding new hires
• Drive team workflow improvements and document best practices

Knowledge and Skill Requirements:

• Post-secondary education in Communications, Writing, Business, Marketing, Library Information Science, Cognitive Psychology, Design, Law, or other relevant fields
• Proven experience successfully leading and developing teams
• Ability to provide and receive clear and effective coaching and feedback
• Ability to successfully manage complex projects and deliver in alignment with key performance indicators
• Demonstrated ability to adapt to an evolving business environment, balancing short-term challenges with a strategic focus on long-term growth
• Excellent written and verbal communication skills
• Ability to communicate complicated information in a succinct way that all stakeholders can understand
• Highly organized, with strong attention to detail
• Ability to recognize potential opportunities and innovative concepts
• Understanding of consumer psychology, online marketing, and conversion optimization
• Quality decision making and sound judgement
• Solid grasp on User Experience (UX) writing

Why You Should Join the LawDepot Team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Casual work environment
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter by email to or submit online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.