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Manager, Conversion Rate Optimization

3 weeks ago

Edmonton, Alberta, Canada LawDepot Full time

Company Profile:

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Position Overview:

LawDepot is currently expanding and looking to recruit aConversion Rate Optimization Manager in Edmonton, Alberta. Working with the UX Optimization team, you will be responsible for leading a group of Product Specialists driving usability and conversion improvements, guiding the team's growth, and ensuring projects deliver measurable business impact. This is a full-time permanent position, working 37.5 hours per week in a hybrid work environment.

Primary Responsibilities:

  • Lead a team of Product Specialists working to improve product questionnaires that allow users to customize legal documents without needing a lawyer
  • Develop innovative strategies for increasing user engagement, retention, and overall product performance
  • Plan, prioritize, and manage quarterly project plans, balancing usability improvements and conversion optimization goals
  • Train, coach, and mentor team members to foster a high-performance, growth-oriented culture
  • Collaborate with our Legal, Design, Development, Revenue Operations and QA departments to strategize conversion optimization projects for the team
  • Ensure that projects move smoothly through all phases of the product development process
  • Proactively identify and remove blockers to keep projects on track and teams productive
  • Adjust project plans to align with evolving business needs and priorities
  • Use data analysis and user insights to identify opportunities for product refinement and improve key performance indicators
  • Evaluate the viability of potential projects, services, and features
  • Support team growth by preparing hiring requests, interviewing, and onboarding new hires
  • Drive team workflow improvements and document best practices

Knowledge and Skill Requirements:

  • Post-secondary education in Communications, Writing, Business, Marketing, Library Information Science, Cognitive Psychology, Design, Law, or other relevant fields
  • Proven experience successfully leading and developing teams
  • Ability to provide and receive clear and effective coaching and feedback
  • Ability to successfully manage complex projects and deliver in alignment with key performance indicators
  • Demonstrated ability to adapt to an evolving business environment, balancing short-term challenges with a strategic focus on long-term growth
  • Excellent written and verbal communication skills
  • Ability to communicate complicated information in a succinct way that all stakeholders can understand
  • Highly organized, with strong attention to detail
  • Ability to recognize potential opportunities and innovative concepts
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Quality decision making and sound judgement
  • Solid grasp on User Experience (UX) writing

Why You Should Join the LawDepot Team:

  • Excellent total compensation package
  • Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
  • Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
  • Three weeks paid vacation, plus bonus personal days
  • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
  • Company share plan
  • Free catered lunches for the entire office
  • Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
  • Casual work environment
  • Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
  • Free and easily accessible parking
  • Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
  • Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter by email to or submit online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.