Digital Communications Manager

The Edmonton Public Library (EPL) is enhancing its Web Communications team and seeking a strategic, collaborative, and user-focused Digital Communications Manager to provide leadership to the web team, strengthen our web and intranet presence and set a clear direction for the future.

Reporting to the Director, Marketing, Communications and Fund Development, this one-year role balances strategic oversight with hands-on digital leadership. You'll lead EPL's two main digital platforms, and the staff intranet and lead a collaborative, high-performing team that includes a Digital Marketing Specialist and Web Content Administrator.

You will bring direction, structure, and strategy to EPL's digital ecosystem, enhancing usability, accessibility, and information architecture, and developing a multi-year roadmap for digital improvement and investment. Working closely with colleagues across Marketing and Communications, IT and other business areas, you'll ensure EPL's digital tools deliver meaningful, user-centered experiences for both internal and external audiences.

Key responsibilities include:

• Lead and manage the digital communications team, ensuring effective teamwork, high standards of quality, and strong organizational performance.
• Provide guidance and mentorship to team members, helping them prioritize work, build skills, and align with organizational goals.
• Drive strategic leadership and oversee the day-to-day operations and governance of EPL's digital platforms and the staff intranet), ensuring strong usability, accessibility, information architecture, design, that deliver seamless, user-centered digital experiences aligned with organizational goals.
• Engage and collaborate with the broader Marketing and Communications team, IT, and other digital product owners to gather input, align priorities, strengthen collaboration, and ensure EPL's digital ecosystem delivers a cohesive, consistent experience for external users and staff alike.
• Develop and maintain a digital communications roadmap grounded in current state analysis, defining key priorities, improvement areas, and investment opportunities for and the staff intranet to advance organizational goals over the coming years.
• Establish clear digital governance workflows and standards to improve consistency, efficiency, and accountability.
• Use analytics and performance data to track results, identify insights, and guide continuous improvement in design, content, and user experience.
• Lead the planning, delivery, and evaluation of digital communications projects, from concept through to implementation.

• Strengthen EPL's digital presence through improved site structure, content organization, and search performance (SEO) to enhance visibility and help users easily find the information and services they need.

• Job Requirements
  : Bachelor's degree in communications, digital media, UX design, information management, or a related field.

• A minimum of seven years of proven experience managing web projects and leading comprehensive digital communications in a complex, muti-stakeholder environment.
• At least three years of experience managing and mentoring staff.
• Proven experience developing digital roadmaps and leading website redesign or migration projects in a complex environment.
• Experience implementing and maintaining effective digital governance frameworks to ensure quality, consistency, and accountability across web platforms.
• Strong understanding of UX principles, accessibility standards (WCAG), and digital content strategy.
• Expert knowledge of SEO, analytics, and performance measurement tools such as Google Analytics (GA4).

What You Bring:

• Exceptional leadership, team-building, and managerial skills, fostering a collaborative, high-performing work environment.
• Strong interpersonal, coaching, negotiation, and consultation skills that help navigate diverse perspectives and build shared understanding.
• A strategic and analytical mindset, with the ability to use data and evidence to translate complex ideas into clear, actionable steps that drive meaningful results.
• A hands-on leader who is equally comfortable in setting direction at a high level or stepping in to support execution, depending on project needs.
• A self-starter with natural curiosity who looks for opportunities to improve the user journey and strengthen digital experiences, taking initiative to propose solutions and follow through.
• Thorough knowledge of web-based communication principles and best practices, including web accessibility (WCAG), usability, responsive design, and search optimization (SEO).
• Exceptional project management and organizational skills, with a proven ability to define scope, manage complexity, and keep large digital initiatives moving forward.
• Outstanding communication skills, with a talent for translating technical concepts into clear, engaging language that resonates with both technical and non-technical audiences.
• A proven ability to build trust and cultivate strong relationships across teams, departments, and stakeholder groups, ensuring alignment and collaboration across the organization.

Note:
Satisfactory background screening is required for this position, which includes a Criminal Record Check/Police Information Check.

Who we are:

The secret ingredient for making EPL a magical place is no secret at all; in fact, it's very simple: We share. We share stories, ideas and experiences. We share with our customers, our communities, and ourselves. We are Edmonton's largest lender of all manner of information and entertainment.

Pay Band:
 $109,497 - $136,869 (Annually)

Total Hours per Week:
 35

Classification Title:
 Manager 2

Posting Date
:
 Nov 24, 2025

Closing Date
:
 December 14, 11:59:00 PM (MST)

Number of Openings (up to)
:
 1 - Temporary Full-time

Union :
 Management

Department
:
 Management Services Department (Edmonton Public Library)

Work Location(s)
:
 Stanley Milner Library, 5th Floor, 7 Sir Winston Churchill Square    Edmonton T5J 2V4