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Associate Marketing Manager

60 minutes ago

Markham, Ontario, Canada Chatime Canada Full time

At Kevito Group, we are dedicated to revolutionizing the QSR industry by building premier Asian-inspired food and beverage brands that revolutionize the marketplace. Our portfolio of successful brands boasts a combined footprint of 100 locations across Canada, including Chatime, Bake Code, Atealier by Chatime.

Guided by our core values of Entrepreneurship, Passion, Innovation, and Craft, our mission is to create exceptional taste experiences and build lasting brands that bring joy to our customer's everyday moments and spread happiness through the power of internationally-inspired flavours.

Within our brand portfolio, Chatime is committed to creating happy moments for its guests one steep at a time. The brand's mission is to bring the joy of bubble tea to all Canadians through our crafted handshaken beverages, with a focus on quality and consistently brewed tea. 

To achieve this, we're looking for a passionate and creative Associate Marketing Manager to support our team. We are looking for entrepreneurial, passionate and consumer-driven, big thinkers who can make things happen If you're a self-starter who lives and breathes social media, loves bubble tea, and thrives in a fast-paced environment, we want to hear from you.

Job Summary

The Associate Marketing Manager plays a critical role in driving both brand and commercial growth for Chatime. This role owns end-to-end execution of national marketing initiatives, including product launches, seasonal promotions, brand campaigns, local marketing programs, and new store openings. The Associate Marketing Manager partners cross-functionally to bring strategies to life, applies data-driven insights to optimize performance, and ensures consistent brand representation across all consumer touchpoints.

Key Responsibilities

National Marketing Calendar, Go-To-Market & Commercialization

  • Support the product commercialization process, leading new product launches and promotional initiatives from discovery and ideation through to go-to-market, to achieve growth and profit targets
  • Build campaign forecasts and develop business cases to evaluate and justify promotional offers, including financial impact, ROI, and operational considerations
  • Lead marketing strategy and execution for national campaigns, product launches, and value promotions, including: Communications and value messaging strategy, channel and media planning, campaign management, workback schedules, and timelines, agency briefings and coordination
  • Cross-functional collaboration with Product, Operations, Supply Chain and Finance
  • Ensure accurate configuration, execution, and QA of campaigns across all platforms
  • Lead post-campaign and post-promotion performance analysis, translating insights into clear recommendations to optimize future programs and processes
  • Support the VP of Marketing with tracking marketing spend, budget reconciliation, invoice processing, and monthly reporting

Chatime Local Marketing & New Store Openings

  • Build and execute local store marketing programs, with targeted initiatives to support underperforming locations
  • Collaborate with Regional Managers and Franchise Partners to identify local opportunities and activation needs
  • Develop, maintain, and evolve the Local Store Marketing (LSM) toolkit to ensure scalable and consistent execution
  • Create and launch cohesive marketing plans for new store openings, including pre-opening, opening, and post-opening phases
  • Build and continuously improve a scalable New Store Opening (NSO) toolkit to support consistent execution across markets

We'd love to hear from people with…

  • 3–5 years of experience in marketing, brand management, or integrated campaign execution (QSR, retail, or consumer brands preferred)
  • Proven experience managing go-to-market campaigns, product launches, and promotions
  • Strong analytical and financial acumen, with experience building business cases and evaluating performance
  • Highly organized with strong project management and cross-functional collaboration skills
  • Experience managing agencies, vendors, or external partners
  • Proficiency in Excel / Google Sheets; experience with Tableau, Meta Ad Manager, Tik Tok Ad Manager and social media management tools is an asset
  • Strong written and verbal communication skills