Marketing Manager

About Us:

BarBurrito is one of Canada's leading fast-casual restaurant chains, with 400+ locations across the country, specializing in fresh, customizable burritos, tacos, and bowls made from high-quality ingredients. Since our beginnings, we've been passionate about delivering a fast, convenient dining experience without compromising on flavour or quality. Our focus on great food, exceptional customer service, and operational excellence has fueled our rapid and continued growth across Canada.

In addition to our flagship brand, we're proud to be expanding our restaurant portfolio with Barrio Burrito Bar, marking our entry into the U.S. market in 2024 and the next phase of our growth journey.

Location:
North York, ON

Work Structure:
Onsite

Overview

BarBurrito is growing, and we are expanding our corporate Marketing team. We are currently hiring
two Managers at different levels
, posted together to reflect the structure of our team and the opportunity for growth:

• (Senior) Brand Manager
  (level based on experience; open to strong Brand Managers)
• Digital Activations Manager

Both roles are part of our corporate Marketing function and work closely together to deliver national campaigns, digital performance, and franchisee-facing marketing programs.

Reporting Structure

• The Senior Brand Manager reports directly to the VP of Marketing.
• The Digital Activations Manager reports to the Senior Brand Manager.

1. (Senior) Brand Manager

Compensation:
$90,000–$115,000

The (Senior) Brand Manager plays a leadership role in planning, executing, and analyzing national marketing initiatives. This position oversees major campaigns, supports franchisee engagement, and ensures alignment across digital, creative, social, and field marketing efforts.

Key Responsibilities

• Lead
  national and third-party app campaigns
  , including planning, execution, and post-mortem analysis
• Manage
  campaign pipelines
  , NPD and product tests, and menu optimization initiatives
• Provide
  POP, audit, and merchandising oversight
• Support activation at the local level
• Lead
  national campaign analytics
  , reporting, and insights
• Collaborate cross-functionally with Digital, Creative, Social, and Field Marketing teams
• Contribute to
  budget planning, tracking, and optimization
• Provide guidance and direction to the Digital Activations function

Ideal Experience

• 10+ years of marketing experience, preferably in QSR, retail, or multi-unit environments
• Experience leading
  national marketing campaigns
  within a franchise or multi-location system
• Strong analytical, organizational, and stakeholder management skills
• Comfortable working in a fast-paced, growth-oriented organization

2. Digital Activations Manager

Compensation:
$65,000–$85,000

The Digital Activations Manager is responsible for the execution and optimization of BarBurrito's digital marketing programs. This role focuses on paid media, CRM, website, app, and performance-driven marketing initiatives and reports to the Senior Brand Manager.

Key Responsibilities

• Execute and manage
  paid social, paid search, and digital campaigns
• Support
  Meta, PMAX, SEO/SEM
  , and national paid media programs
• Oversee
  website updates and digital design coordination
• Manage
  mobile app campaign activations
  , loyalty initiatives, and digital offers
• Support
  CRM and email marketing programs
• Track campaign performance, prepare reporting, and support post-mortem analysis
• Coordinate with Creative and Social teams to ensure timely delivery of digital assets
• Support third-party delivery platform digital activations and reporting

Ideal Experience

• 5+ years of experience in digital or performance marketing
• Hands-on experience with paid media platforms and analytics tools, specifically Meta, PMAX, and Tik Tok
• Strong attention to detail and executional discipline
• Experience in QSR, retail, or consumer brands is an asset

What We Offer

• Competitive compensation and benefits
• A collaborative and fast-paced corporate environment
• Opportunities for growth as the brand continues to scale nationally
• The chance to make a meaningful impact on a well-known Canadian brand

As BarBurrito continues to grow, these newly created roles reflect our investment in building strong, scalable marketing capabilities in Ontario.

Hiring Transparency & AI Disclosure

At BarBurrito, every application is reviewed by a human. AI tools may be used only to organize application information; they do not select, rank, or shortlist candidates.

Equal Opportunity & Accessibility

BarBurrito is an equal opportunity employer committed to creating an inclusive and accessible workplace. We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA).

Accommodation is available throughout the recruitment process upon request.