Territory Sales Manager, Metro Vancouver

About Frind Estate Winery

Established in 2017 with the purchase of the historic Bennett property in West Kelowna, Frind Estate Winery blends agriculture with technological opportunity.

With over 400 acres planted across 15 thriving vineyards spanning the Okanagan Valley, and another 250 acres to be planted, Frind Winery Ltd. has ambitious plans for future expansion, where our company stands at the forefront of viticultural innovation.

We are dedicated to crafting excellence in every vine, cultivating multiple distinct grape varieties including Chardonnay, Sauvignon Blanc, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Cabernet Franc, Marechal, Foch and Regent, across our varied geographic locations from as far south as Osoyoos to as far north as Vernon.

Frind Estate Winery
, one of the fastest-growing and most innovative wineries in British Columbia, is looking for a passionate
Territory Sales Manager
to join our creative team and represent our brand across
Metro Vancouver
. In this role, you'll lead business development, strengthen key partnerships, and showcase our wines across retail and on-premise markets. If you're a results-driven professional who thrives on building connections, driving growth, and delivering exceptional customer experiences, we'd love to hear from you

Responsibilities:

• Services existing accounts and sign-up new accounts in set territory.
• Makes outbound calls to potential and existing customers in person, by telephone or e-mail to sell Frind Estate wines to increase sales.
• Provides product demos on request to qualified customers.
• Completes demonstrations that are accurate, thorough, and timely.
• Maintains accurate, complete, and timely sales information.
• Overcomes business and technical objections of prospective customers.
• Addresses customer concerns in a professional, productive, and timely manner.
• Handles inbound sales calls to convert calls into sales.
• Determines delivery dates to customers based on knowledge of Frind Winery Ltd. production and delivery schedules.
• Professionally investigates and resolves professionally customer complaints regarding deliveries.
• Attends trade shows as necessary as it is productive and contributes to increased sales.
• Analyzes the effectiveness of sales programs; recommends and implements changes based on findings.
• Develops, manages, and nurtures new business accounts and partnerships to accomplish profit and volume goals.

Skills and Qualifications:

• Minimum of 2 years of direct work experience in a management capacity.
• Experience in all aspects of liquor sales, including growth strategies, distribution channel management, account development, restaurant/on-premise sales and business planning.
• Minimum WSET 2 and Pro Serve Certifications.
• Some post secondary education.
• Valid Class 5 Drivers License in good standing with a reliable vehicle is required.
• Frequent travel throughout the territory is required.
• Must be able to lift 45 lbs (i.e.: a case of wine) as required.
• Strong knowledge of retail and/or wholesale sales principles, methods, practices, and techniques.
• Ability to examine and re-engineer sales operations, form new policies, develop, and implement new strategies.
• Solid negotiation and conflict resolution skills.
• Excellent teamwork and team building skills.
• Build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Knowledge of cost analysis, fiscal management, and budgeting techniques.
• Strong problem identification and problem resolution skills.
• Strong written and verbal skills.
• Ability to coordinate and organize meetings, exhibits, and other events.
• High level of proficiency with the following software packages: Google Sheets, Word, Online CRM systems, Mile IQ, Sales Portals & Wine Direct.
• Ability to conduct presentations and meetings.

Why Work for Us?

• Join a team of dedicated individuals who are passionate about wine and committed to excellence in every aspect of our operations.
• We embrace innovation and creativity in everything we do, from winemaking techniques to customer experiences.
• Our commitment to excellence runs through everything we do, from vineyard management to customer service.

What we offer

The pay range for this position is
$55,000 to $65,000 per year
along with the potential of earning a quarterly bonus.

It is not typical for an individual to be hired at the top of the range for their role. Actual placement within range will be contingent upon several factors, including but not limited to the candidate's qualifications, education, experience, internal equity, and alignment with market data.