Team Lead, Partner Marketing Manager

Job Description
We're investing in growth and our partners are at the heart of that strategy. With new headcount and renewed focus, our partner ecosystem is a top priority.

We're hiring a Team Lead – Partner Marketing Manager, Programs & Enablement to lead our Partner Programs team in North America. In this role, you'll drive the strategy, execution, and continuous improvement of turnkey marketing programs, co-marketing initiatives, and partner enablement efforts for our value-added reseller (VAR) partners. You'll oversee a team of two partner marketers while managing vendors, defining and executing programs, enabling your team, and ensuring strong cross-functional alignment so that Sage partners are fully equipped to generate demand and deliver measurable outcomes.

We're in a great time of expansion in the US, so as your role becomes even more vital in doubling our targets, you'll have the opportunity to be creative and propose new ideas.

Location: Hybrid – 3 days per week from our Toronto office.

Minimum Qualifications: You have/are…

• 8+ years of B2B indirect channel/partner marketing and partner enablement experience for reseller partners / VARs (required)
• Strong leadership skills with experience managing and developing a small team.
• Experience with budget planning, management, and reporting.
• Strong organizational skills with the ability to manage multiple projects and pivot as needed.
• Excellent cross-functional leadership and collaboration skills, embodying "One-team" attitude and approach.
• Effective communication and presentation skills.
• Data-driven mindset with experience tracking and reporting program performance.
• Growth mindset, personal accountability, and commitment to continuous improvement.

Why Sage? What's in it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting and Financial Management software solutions. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:

• Test your skills and continue to grow your career at a stable, global SaaS company, with products voted #1 in customer satisfaction for 10 consecutive years.
• Contribute to our second-largest revenue and we've only scratched the surface of its full potential
• Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work.
• Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities.

Key Responsibilities:

• Program Strategy & Definition

Develop and evolve Sage's turnkey partner marketing programs aligned to GTM priorities.

Define program objectives, success metrics, and content direction.

• Program Management

Lead end-to-end execution of partner programs including planning, launch, optimization, and reporting across Turnkey Programs, Pre-Funded Support, MDF, and Sage-Led.

Ensure program scalability and alignment with partner needs and Sage business goals.

Manage and evolve the Self-Serve Partner experience for Partner Marketing, enablement content, and programs.

• Vendor Management & Negotiation

Identify, evaluate, and negotiate with external vendors to support program delivery.

Manage vendor relationships to ensure quality, cost-effectiveness, and timely execution.

• Partner Enablement & Communications

Create and deliver enablement materials to drive partner awareness and understanding of available programs.

Develop communication plans and assets to support program adoption and engagement.

• Team Leadership & Enablement

Lead and coach a small team of program managers, fostering a high-performance culture.

Provide direction, mentorship, and development opportunities to team members.

• Performance Tracking & Reporting

Establish and maintain dashboards and reporting frameworks to measure program effectiveness.

Present insights and recommendations to stakeholders to inform future strategy.

• Cross-Functional Collaboration

Work closely with Sales, Product Marketing, Partner Marketing, Partner Programs & Strategy, Commercial Operations, and Enablement teams to align on priorities and execution.

Ensure seamless integration of partner programs into broader GTM motions.

• Presentations & Stakeholder Engagement

Represent the Partner Marketing Programs team in internal and external forums.

Deliver presentations to senior leadership and partner audiences.

Benefits? We have plenty...

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$145,000 to C$160,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.