Marketing Manager, DTC Partner Marketing

Req Id:

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences. 

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play. 

Join us. You belong at Bell. 

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

As the Marketing Manager, the successful candidate will be a key member of the Partner Marketing, Direct-to-Consumer team. This team is responsible for maximizing channel presence of the Bell Media brands by developing and executing partnership marketing programs that drive subscriber growth, revenue and engagement with our Platform Partners (LG, Samsung, Sony, and more) and Digital Distribution Partners (Amazon Prime Video, Apple, Google, Roku and more).

The successful candidate will have a strong understanding of the streaming and Pay TV landscape and understand how to use paid and earned marketing to drive measurable results.

• Lead the planning and execution of partner organic marketing tactics to maximize subscriber acquisition during key content and offer periods.
• Plan and execute on platform paid media advertising.
• Present and sell-in programming opportunities and marketing recommendations directly to partners to drive short term and long-term goals/objectives.
• Lead with a ROI mindset to ensure marketing tactics drive subscription, activation and engagement targets while adhering to brand guidelines, market data and marketing best practices to build successful strategies.
• Manage campaigns from conception through delivery, including drafting creative briefs, establishing and maintaining project timelines and workback schedules, overseeing creative review, and securing approvals across marketing, programming and department leadership.
• Develop campaign post-mortems, monitor campaign performance and maintain standardized marketing valuation processes by regularly analyzing and gathering subscriber insights (acquisition, engagement, churn and retention) and track KPI's.
• Manage relationships and processes with internal teams/departments (marketing, creative agency, distribution, programming, product, legal, and finance) for short/long-range planning, strategic alignment and day-to-day operations.
• Manage campaign marketing budgets.

• 4-year College/University degree or equivalent; Business, Marketing, Advertising and/or Business Strategy.
• 5+ years of experience in a Marketing role with strategic and tactical experience in subscriber acquisition/retention, brand management, and marketing communications.
• Strong working knowledge of the media landscape and OTT products.
• Exceptional analytical skills; strong focus on ROI.
• Ability to influence key stakeholders, as well as initiate and drive change.
• Highly energetic team player with the ability to work collaboratively within the Partner Marketing team and cross-functionally with other key stakeholder groups.
• Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines.

Adequate knowledge of French is required for positions in Quebec. 

Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Toronto 
Work Arrangement: Hybrid
Application Deadline: 12/11/2025 

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.