Brand Marketing

This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Job Type:
Full-time Permanent

Pay: $70,000 - $80, % performance bonus

** This position is 5 days in Office in Mississauga, ON.

Benefits:

• Comprehensive health, dental, and vision coverage
• Paid vacation to rest and recharge
• Free on-site parking for your convenience
• Access to our on-site gym and wellness facilities

Job Description:

Why BoomerangFX?

BoomerangFX isn't just a Tech company
—
it's a movement redefining how private pay healthcare practices operate. Recognized as one of North America's Fastest Growing Tech Companies two years in a row by Deloitte's Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape.

With headquarters in Toronto and offices spanning the U.S. (Miami, Las Vegas), the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We're honored as Gartner's Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.

BoomerangFX empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries with an integrated SaaS platform for practice management, EMR, scheduling, lead generation, and digital marketing. Our solutions help hundreds of clinics grow revenue, streamline operations, and enhance patient experiences. Join BoomerangFX and become part of a global community of innovators driving industry transformation.

Key Responsibilities

Brand Marketing & Execution

• Development and execution of the BoomerangFX brand across all marketing channels
• Help maintain brand guidelines, messaging, positioning, and visual consistency
• Execute brand campaigns that support product marketing, sales, and growth initiatives

Email Marketing & Automation

• Execute email campaigns across lifecycle, nurture, product, and promotional initiatives
• Build and manage workflows using HubSpot or similar tools (segmentation, automation, A/B testing)
• Monitor performance metrics including open rates, CTR, and conversions

Social Media & Community

• Support organic and paid social media efforts across LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Manage content calendars, posting schedules, and engagement
• Assist with influencer, creator, and external social partnerships

Content & Copywriting

• Create and edit marketing content including blogs, landing pages, email copy, case studies, social content, and product messaging
• Ensure content aligns with brand voice, SEO best practices, and conversion goals

Partnerships & Collaborations

• Support the identification and execution of partnerships with industry associations, vendors, influencers, and event partners
• Coordinate co-marketing initiatives such as webinars, campaigns, and speaking opportunities
• Track partnership performance and support reporting on impact and ROI

Campaigns & Brand Initiatives

• Execute integrated marketing campaigns across digital, social, events, and email
• Collaborate with Product, Sales, and Leadership teams to align messaging and timelines
• Manage creative briefs, assets, and campaign execution end-to-end

Qualifications

• 3–5 years of experience in brand marketing, partnerships, or integrated marketing
• Experience in SaaS, technology, or high-growth environments preferred
• Hands-on experience with email marketing, social media, content creation, and partnerships
• Strong understanding of brand fundamentals, audience segmentation, and digital marketing metrics
• Excellent writing, communication, and organizational skills
• Ability to manage multiple initiatives simultaneously and execute with ownership and attention to detail