Media Director

2 weeks ago

Toronto, Ontario, Canada Flywheel Digital Full time

The Opportunity:

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems. They will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives.

What You Will Do:

  • Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business.
  • Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points.
  • Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process.
  • Act as a key media visionary and client lead.
  • Define and implement process for continuous measurement and improvement (goal setting with client, team, and intra-agency), including workflow and process streamlining.
  • Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy.
  • Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
  • Confidently present and sell in media recommendations to clients.
  • Involved in new business and integration of new clients into the media department, as needed.

Who You Are:

  • Proficiency in media planning through relevant work experience, typically 7 years, with emphasis on digital and/or shopper media.
  • Experience planning and executing retail media with emphasis on Walmart, Target, Costco, Best Buy and Amazon.
  • Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
  • Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis.
  • Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
  • Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
  • Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account/Creative Leadership teams, Finance (internal and/or client), and Corporate Media.
  • Availability to travel if needed.

#LI-AG1

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