Content Marketing Specialist

ROLE: Content Marketing Specialist 

REPORTS TO: Digital Communications Manager

LOCATION: Burnaby, BC (Hybrid)

We are looking for a Content Marketing Specialist to join the Earth's Own marketing team based out of our head office in Burnaby. Our Content Marketing Specialist will play a key role in developing and executing content across our digital channels to build brand love, drive trial, and foster community.

Opportunities 

This is a pivotal moment for Earth's Own as we grow. You'll lead the way in shaping how our brand shows up online, managing our social media presence, content calendar, and digital storytelling across our website, newsletter, paid and organic channels. With a strong pulse on culture and digital trends, you'll keep our content fresh, relevant, and aligned to business goals. If you're looking to bring your creativity, planning skills, and passion for plants to a purpose-led brand—this is your role

Here is who you are… 

Drive & motivation

• You're excited about the power of plants and using business as a force for good

• You're a self-starter who doesn't wait to be told—you look for opportunities to improve and act on them

• You're energized by building something with purpose, and love helping brands shine

Character & ABILITIES 

• You're a natural storyteller with a sharp eye for brand voice and visual detail

• You thrive on planning and love organizing content, timelines, and to-dos

• You're plugged into cultural and content trends—and know how to make a brand feel human, relevant, and real

• You're a strong communicator who enjoys collaborating across teams

• You're resourceful, solutions-focused, and ready to jump in wherever needed

Knowledge & skills

• You bring bold, fresh ideas to the table—and know how to balance creativity with strategy

• You're organized and detail-driven, with strong project management skills

• You're a skilled writer who can flex across platforms while staying on-brand

• You're comfortable pulling performance insights and making informed content recommendations

Experience

• 2+ years in content marketing, digital marketing, or social media

• Diploma or degree in Marketing, Communications, or a related field

• Experience managing brand social media channels: content development, scheduling, community management, and engagement

• Proven ability to develop organic and paid content across digital platforms like websites, newsletters, and social

• Experience working with influencers and coordinating outreach

• Hands-on leadership of photoshoots—including logistics, prop sourcing, shot lists, and timelines

• Familiarity with content planning and analytics tools (e.g. Brandwatch, Meta Ads Manager, TikTok Ads Manager)

NICE TO HAVE

• French content, influencers, or agencies (language skills not required)

• CPG (consumer packaged goods) brands

• Zendesk

things you will do… 

• Manage Earth's Own social media channels, collaborating with the Communications Manager on growth and engagement strategies

• Lead the planning and execution of paid and organic content across the website, newsletter, and social media

• Own and maintain the content calendar, ensuring timelines are met and aligned with broader campaigns

• Write and edit content that brings our brand voice to life—tailored to channel, context, and audience

• Partner with internal teams and external collaborators (agencies, freelancers, influencers) to produce content that delivers

• Lead the coordination and execution of brand photoshoots—including talent, logistics, shot planning, and creative direction

• Track and report on platform performance, turning insights into actionable improvements

• Monitor content and platform trends to keep our brand competitive, relevant, and culturally resonant

• Provide vacation coverage for the consumer experience manager—including consumer response via Zendesk and social media community management