Manager, Marketing and Brand

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Our employees exemplify Langara's values of excellence, collegiality, innovation and integrity. If you think this position fits your qualifications, we encourage you to apply

Langara College is located in Vancouver, B.C.: applicants to postings must be located in BC or willing to move to BC to accept work with Langara College. Exceptions to this will be clearly outlined in the event Langara College requires work (or positions to be based) to be performed outside BC or Canada.

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Job Title:

Manager, Marketing and Brand

Employee Group:

Administrator

Employee Type:

Permanent

Start Date:

Monday, December

End Date (if applicable):

Job Summary:

*Please note the start date is flexible*

Reporting to the Associate Director, Marketing and Brand, the Manager, Marketing and Brand is a pivotal member of the Strategic Communications and Marketing team. The mandate of the Manager, Marketing and Brand is to deliver recruitment and student marketing and brand activities are industry leading. The Manager, Marketing and Brand develops, manages, and oversees implementation of communications and marketing materials supporting Langara's student recruitment, admissions, and retention goals for domestic, Indigenous, International, and Continuing Studies students. The role is also responsible for driving strategy to improve overall communication to current Langara students. Under the leadership of the Associate Director, this position is responsible for developing and implementing policies, standards, and procedures and ensuring quality control.

Job Description:

C. DUTIES AND RESPONSIBILITIES

1. Enrolment Marketing Strategy:

2. In collaboration with the Associate Director, Marketing and Brand, contributes to the development of omnichannel marketing communications strategies and campaigns in support of Langara's enrolment objectives.

3. Oversees the development of brand-compliant marketing communications materials for use by student recruitment teams.
4. Implements data-driven communications and marketing plan for all relevant audiences, including students, parents, guidance counsellors, and agents.
5. Utilizes marketing analytics and enrolment data to optimize enrolment marketing strategies using Google Analytics, Google AdWords, social media insights, and paid media data.
6. Implements improvements to campaign performance and support enrolment goals.
7. Supports all assets in the target/prospect nurture streams for marketing initiatives using CRM and other related systems.
8. Provides brand assets to ensure college CRM systems achieve consistency.
9. Develops web, email, and other content to move prospective students through the recruitment funnel.
10. Develops marketing strategies based on different student user journeys and touchpoints.

11. Works with Student Services leaders to implement marketing communications campaigns that support student engagement, success and retention.

12. Leadership and Management:

13. Supervises Communications Advisors in producing College communications and marketing materials.

14. Supports a climate that attracts, retains, and motives high performing personnel. Recruits, selects, trains, conducts performance evaluation and discipline of staff reporting directly to the Manager, Marketing and Brand in accordance with the Collective Agreement and College policies.
15. Supervises, schedules, and assigns duties to staff, and reviews work for accuracy and completeness.
16. Efficiently allocates human resources to complete all projects. Ensures continuous client service during team member absences.
17. Coordinates, assigns activities to project teams, and monitors the progress of communication and marketing projects that are generated by the Department or annual projects.
18. Ensures that new employees receive orientation and ongoing professional development.

19. Promotes a harmonious working environment that encourages innovation and creativity.

20. Quality Assurance:

21. Ensures high quality and strategic alignment of recruitment campaigns, concepts, and creative.

22. Oversees proactive planning to ensure the right mix of digital, print and experiential activities.
23. Acts as editor for enrolment materials, spanning digital and print.

24. Contributes to the Communications toolkit of resources available to enable self-serve activities.

25. Technology and Community Management:

26. Ensures all team members are trained in updating relevant platforms, such as college website.

27. Serves as primary content manager for the college's website.
28. Regularly evaluates content performance across digital platforms and reports on progress.
29. Identifies opportunities to incorporate content on external platforms.

30. Builds team expertise in delivering innovative communications and marketing formats.

31. Performs other related duties and projects as required.

D. QUALIFICATIONS

Education & Experience:

• Bachelor's degree in a related discipline such as Communications, Journalism, Marketing Management, or related Higher Education field.
• Minimum five (5) years of directly related experience in managing content strategy, editing, and writing.
• Minimum three (3) years' experience in a managerial, supervisory, or leadership role, preferably in a unionized environment.
• An equivalent combination of education and experience may be considered.
• Natural talent for persuasive, call-to-action-driven writing for a young audience.
• Good knowledge of the British Columbia and Canadian education systems.
• Experience supervising and managing unionized staff, including hiring, evaluating, and mentoring.
• Experience using website platforms such as Drupal or modern intranets to publish content.
• Experience working on Higher Education student recruitment and current student communication materials.

Skills and Abilities:

• Exceptional English communication skills, including writing, public speaking and presentation skills.
• Strong analytic skills and understanding of data-driven marketing.
• Ability to innovate, problem-solve, take initiative, exercise tact and diplomacy.
• Ability to work independently, establishing priorities for yourself and direct reports.
• Ability to multi-task and manage multiple projects in a fast-paced environment. Works well under pressure and takes pride meeting deadlines and exceeding expectations.
• Able to maintain confidentially.
• Enthusiastically stays current on new trends and technologies in digital marketing, and identifies opportunities to leverage them in support of the organization's goals.
• Knowledge of computer software applications including word processing (MS Word), spreadsheets (Excel), and presentation software (PowerPoint, Keynote).
• Knowledge and experience working in a Mac environment.

Additional Info:

Leadership Competencies:

• Solution orientation – Makes timely decisions and advances solutions that are in the best interest of the College and our students.
• Accountability – Fosters and demonstrates a culture of accountability and ownership.
• Relationship intelligence – Demonstrates emotional maturity and operates respectfully in all situations and dynamics.
• Conflict resolution – Acts with courage to take on the tough issues and conversations.
• Mobilization of people – Empowers others to be engaged, motivated and resilient through change.
• Vision and strategic thinking – Energizes people around the vision and supports team alignment with the strategic plan.
• Continuous learning – Cultivates a growth mindset and provides opportunities for development.
• Communication – Uses personal interaction, transparency, and language to effectively build trust and commitment.

Why Join Langara?

At Langara College, we support the College's vision of promoting wellness and fostering personal and professional growth for our employees. We are dedicated to embracing, honouring, and advancing diversity, equity, and inclusion, while offering a competitive and inclusive benefits package that reflects our commitment to overall health, financial security, and work-life balance.

** Eligibility and entitlements may vary based on the employment group, and if the position is temporary, part-time, or casual **

We offer the following benefits:

• Extensive medical, dental, and vision coverage

• Hybrid-work program for eligible positions

• Generous vacation package plus paid time off during college winter closure (1 week in December)

• Employer paid defined benefit pension plan

• Potential eligibility for educational, training, and developmental programs

• Access to on-site daycare subject to availability

• Tuition waivers for courses at Langara College, subject to space availability

• Course/program tuition reimbursements

• Wellness classes and campus engagement events

Salary Range:

$ $69.07 per hour

Pay Grade:

Admin Paygrade 10

Compensation beyond the mid-point requires approval by the Public Sector Employers' Council Secretariat (PSEC).

Scheduled Weekly Hours:

35

Hours may vary according to the needs of the department.

Closing Date:

Wednesday, November

People and Culture is committed to embracing, honoring, and promoting diversity, equity, and inclusion in our workplace. We remain dedicated to focusing our efforts on creating an inclusive employee community that fosters a sense of safety and belonging for everyone. We humbly acknowledge that we are just beginning our journey, which includes engaging in our own internal learning and creating a data-driven action plan that supports the integration of EDI practice into the work of People and Culture and the work we do with employees and leaders. Langara College welcomes applications from everyone including people from groups that are experiencing inequity including, but not limited to, Indigenous people, racialized people, people with disabilities, and members of the 2SLGBTQIA+ community. If there are any barriers that you are experiencing or an accommodation that we can provide to support you through the application process, please

contact

us.

Shortlisted candidates will be required to provide proof of educational and professional credentials noted on their resume. In addition, those shortlisted with international credentials must have their education credentials evaluated through WES (World Education Services) and provide Langara College, People & Culture document evaluation access for employment purposes.

We thank you for your interest in Langara College and for taking the time to complete an application. Only complete applications will be reviewed. Please be advised that only shortlisted candidates will be contacted due to the number of applications received.

Langara is committed to enhancing our diverse workforce.