Brand Marketing Manager

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Mexico Brand Marketing Manager reports to Sr. Manager, Mexico Brand Marketing. Is responsible to develop and execute marketing initiatives that deliver into regional business objectives. At the center of the marketing organisation, the Mexico Brand Marketing Manager leads cross functional workstreams to deliver seamless guest experiences across all touch points. Elevates all initiatives with sound business strategies that invites strong partnership and co-creations between key channels, product and creative. They develop new systems and support and ad-hoc needs that improve marketing processes and initiatives.

core responsibilities

• Support Sr. Manager, Mexico Brand Marketing in executing small- to large-scale marketing initiatives/campaigns and weekly brand calendar commitments
• Build out and execute campaigns and initiatives that deliver into regional business objectives
• Support and maintain Mexico's annual Brand Calendar
• Build localized marketing plans to deploy global & NA initiatives for Mexico
• Establish sharp positioning and channel mix per initiatives, write creative briefs and communication plans
• Work with Mexico and North America key cross-functional partners to deliver best in class channel experiences
• Manage stakeholders and partner with Manager/Director to keep leadership enrolled to marketing plans
• Accountable to set and drive key KPI's as well as measure, report and socialize results and learnings
• Liese and project manage creative and channel needs between creative and channel partners between NA & Mexico
• Own channel deliverables across brand calendar and works in partnership with Creative and Channel partners on final deliveries
• Liese with localization teams to ensure transcreation and translations are relevant to Mexico but also keeps the essence of the brand content
• Supports on management of project budget

support activities

• Inform global strategies with regional guest & business insights
• Guide all channel partners toward cohesive executions
• Drive tactical work plans and deliverables
• Support creative development with strategic advice rooted in clear business needs
• Provide positive inputs to improve internal processes
• Assess, confirm and track projects budgets on regular basis

qualifications

• 5 to 7 years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands
• Ability to multi-task and bring solid project management skills that help develop new processes
• Creative brief development experience for different scale of campaigns
• Proven track record developing and delivering a thoughtful acquisition and retention strategy
• Fluency (written + verbal) in English and Spanish required.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.