Senior Manager, Customer Analytics

1 week ago

Toronto, Ontario, Canada SiriusXM Canada Full time $120,000 - $180,000 per year

October 23, 2025

  • Share to Facebook Facebook
  • Share to Twitter Twitter

The
Senior Manager, Customer Analytics
at
SiriusXM
plays a critical leadership role in shaping how we understand, engage, and retain our customers. This individual will lead a team of analysts focused on delivering actionable insights from subscriber and listener data to drive growth, improve engagement, and improve profitability.

The ideal candidate combines analytical expertise with strategic thinking and a passion for transforming complex data into stories that influence decisions across CRM, Marketing, Finance and Call Centres.

Key Accountabilities

  • Deliver actionable insights into subscriber behaviour that help improve acquisition, retention and lifetime value.
  • Develop and oversee advanced segmentation, predictive modeling, and personalization frameworks that inform customer journey design.
  • Conduct ad hoc analysis to uncover causes of unexplained results.
  • Support data hygiene efforts and work to ensure consistent use of customer data across the organization.
  • Conduct A/B tests and multivariate analyses to evaluate campaign performance.
  • Present insights and recommendations to senior leadership, using data storytelling to influence business strategy.
  • Manage and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous improvement

Qualifications

  • Bachelor's degree in Statistics, Data Science, Economics, Marketing Analytics, or related field; Master's preferred.
  • 7+ years of experience in analytics or insights, with 3+ years in a leadership capacity.
  • Proven success in subscription-based or media organizations (streaming, telecom, or automotive preferred).
  • Expertise in SQL and proficiency with Python or R for advanced analytics. Experience with Databricks nice to have.
  • Proven experience in digital marketing analytics, including performance measurement and ROI analysis across digital channels such as search, social, display, and programmatic media.
  • Strong understanding of attribution modeling and measurement frameworks to quantify the impact of traditional communication channel (e.g., email, direct mail, and OTM) on customer acquisition, and retention.
  • Hands-on experience developing and deploying machine learning models and advanced analytics solutions (e.g., audience targeting, segmentation, recommendation systems) using Python, or cloud-based platforms.
  • Experience partnering with Data Engineering and IT to define data architecture, pipelines, and governance standards that support scalable analytics and modeling.
  • Understanding of data integration from multiple sources (CRM, digital engagement, billing, call center, etc.) to create unified customer views.
  • Deep understanding of customer lifecycle analytics and CRM data structures.
  • Excellent communication and stakeholder management skills; ability to translate data into clear business narratives.
  • Passion for the audio entertainment industry and for improving the listener experience through data-driven innovation

Core Competencies

  • Strategic and Analytical Thinking
  • Leadership and Team Building
  • Customer-Centric Insight Development
  • Cross-Functional Collaboration
  • Data Storytelling and Visualization
  • Innovation and Continuous Improvement

SiriusXM Canada is committed to equity in employment and programming.
Apply for This Position

  • Marketing Analytics

    2 weeks ago

    Toronto, Ontario, Canada LatentView Analytics Full time $120,000 - $180,000 per year

    Job Description:We are seeking an experienced and hands-on B2B Marketing Analytics Consultant to support end-to-end analytics solutions across lead generation, campaign measurement, funnel analysis, and advanced modeling for a global payment's client. The ideal candidate is both technically strong and client-facing, with proven expertise in SQL, Tableau,...

  • Senior Manager, Analytics

    2 weeks ago

    Toronto, Ontario, Canada Scotiabank Full time $120,000 - $180,000 per year

    Requisition ID: 240341Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.The Senior Manager, Analytics Contributes to the overall success of the Small Business department in Canada by ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies...

  • Manager/ Sr Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time $120,000 - $180,000 per year

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value...

  • Senior Manager, DTC Analytics

    2 weeks ago

    Toronto, Ontario, Canada Roots Full time $120,000 - $180,000 per year

    Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team...

  • Senior Manager, Strategy and Analytics

    2 weeks ago

    Toronto, Ontario, Canada Capital One Full time $120,000 - $250,000 per year

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Manager, Strategy and Analytics - Credit Risk ManagementAbout Capital One CanadaFor over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe...

  • Senior Manager, Strategy and Analytics

    2 weeks ago

    Toronto, Ontario, Canada Capital One Full time $120,000 - $180,000 per year

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Manager, Strategy and Analytics - Credit Risk ManagementAbout Capital One CanadaFor over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe...

  • Senior Manager, HEF Analytics

    2 weeks ago

    Toronto, Ontario, Canada RBC Full time $120,000 - $180,000 per year

    Job DescriptionWhat is this Opportunity?The Senior Manager, Home Equity Finance (HEF) Analytics will be key member of a high-performance team responsible for establishing HEF at the forefront of advanced analytics and insights. The primary responsibility of the role is to deliver on the analytical priorities for the HEF Business team, primarily for the...

  • Senior Manager, Data Analytics

    1 week ago

    Toronto, Ontario, Canada Scene+ Full time $1,200,000 - $1,800,000 per year

    Who we areAt Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.As we scale and evolve, our focus on innovation and...

  • Senior Manager, Data Analytics

    7 days ago

    Toronto, Ontario, Canada Scene+ Full time $140,000 - $250,000 per year

    Who we are At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences. As we scale and evolve, our focus on innovation...

  • Customer Analytics Manager

    10 hours ago

    Toronto, Ontario, Canada TouchBistro Full time US$70,000 - US$110,000 per year

    TouchBistro is looking for a Customer Analytics Manager to define and oversee accurate data collection, processing, modeling and analysis within our Customer Success team. In this newly created role, you will work closely with leaders across Product, Sales, Transformation, Customer Success, and Marketing to support and implement high-quality, data-driven...