Senior Account Executive, Data + Social

You're a Senior Account Executive, Data + Social.

This person a professional who is an expert in distilling online information and digital culture. This role combines the curiosity and analytical mindset of a trends monitoring and insights expert with the speed and fluency of a social-first strategist.

This person will work at the intersection of real-time data and digital storytelling, helping track what people are saying, spot what's coming next, and shape how our clients show up across digital platforms. From surfacing reputational signals to crafting platform-native narratives, this role is for someone who can move from data to action quickly.

What are your responsibilities?

Social Monitoring & Intelligence

• Monitor traditional and social media using tools like Meltwater, Sprout Social, Brandwatch, etc.
• Translate media data into actionable insights and concise, client-ready reporting.
• Identify reputational risks, conversation trends, and whitespace opportunities in real-time.

Platform Strategy & Execution

• Track evolving platform behaviors (LinkedIn, TikTok, Instagram, X, Reddit, Threads) and advise on what content works where.
• Support the development of social-led campaigns and content strategies that resonate with target audiences.

Content & Community Awareness

• Recommend digital storytelling formats (video, carousels, threads, etc.) based on audience consumption patterns.
• Help monitor and manage brand engagement across platforms, including direct audience responses.

AI-Enabled Workflows

• Use AI tools to synthesize insights, streamline workflows, and generate first-draft content or visuals.
• Support innovation in how we work, identifying opportunities to pilot new tools and tech.

What kind of background should I have?

• Digitally Fluent: You instinctively understand how narratives travel online, what builds momentum, and where audiences are paying attention.
• Analytical & Strategic: You're gather data and spot patterns, framing insights, and tying it back to business goals.
• Audience-First: You think from the outside in, understanding how people consume and engage with content in the real world.
• Fast & Curious: You're energized by a fast-paced environment and always scanning for what's next.
• AI-Forward: You see AI as a co-pilot and want to experiment, learn, and lead the way.

What type of person should I be?

• 1-3 years of experience in social media, digital communications, or marketing/PR (agency or in-house).
• Familiarity with social listening/monitoring platforms, direct experience a plus (e.g., Meltwater, Brandwatch, Talkwalker, Sprout Social).
• Understanding of content formats across major platforms (LinkedIn, TikTok, Instagram, X, Reddit, Threads, etc.).
• Comfortable using data dashboards or analytics tools to extract insights.
• Bonus: Experience with or interest in generative AI tools (e.g., ChatGPT, Midjourney, Canva Magic, etc.).
• Based in or willing to relocate to Halifax. Regular working hours of 8:00 AM – 4:00 PM AT.

We are ChangeMakers

ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.

An equitable employer

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups. If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation. At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.