Events Manager

About Us

At our company, we are driven by a singular purpose: to create superior products that honour tradition, foster innovation, and embody the spirit of progress. In this role, you will be pivotal in shaping and delivering products that resonate deeply with our customers, celebrating what Western spirit means to them.

We take pride in crafting products that pay homage to the trailblazers who have forged the path before us, while also inspiring and equipping the next generation to chart new frontiers. As part of our team, you'll have the opportunity to blend respect for time-honoured traditions with a forward-thinking mindset, ensuring our offerings remain authentic and innovative.

If you're passionate about creating products that ignite enthusiasm, celebrate heritage, and inspire progress, we invite you to join us in bringing the Western spirit to life for our customers.

Position Overview

We are seeking an experienced Events Manager to plan, coordinate, and execute events that elevate our brand, support business objectives, and strengthen our connection to the western lifestyle community. This role manages the full event lifecycle—from concept development through execution and post-event evaluation—ensuring each experience is delivered to a high standard, on time, and within budget.

The ideal candidate brings a strong understanding of the western retail and lifestyle space, paired with the operational and financial skills required to drive audience segmentation, brand engagement, and measurable business results.

Key Responsibilities

• Plan and deliver a variety of events, including retail activations, corporate functions, trade shows, product launches, and community events.
• Develop event concepts, timelines, budgets, and workback schedules aligned with brand and commercial objectives.
• Source, manage, and evaluate vendors such as venues, caterers, audiovisual providers, décor partners, and entertainment.
• Negotiate contracts and ensure adherence to company policies and applicable legislation.
• Coordinate event logistics, including registrations, guest lists, travel arrangements, accommodations, and on-site execution.
• Collaborate with internal teams (marketing, retail, sales, and leadership) to ensure events support business and brand goals.
• Support event marketing and promotional initiatives in partnership with the marketing team.
• Recruit, schedule, and oversee event staff, contractors, and volunteers, as required.
• Ensure compliance with health, safety, and regulatory requirements at all events.
• Track budgets and expenses, monitor event performance, and prepare post-event reports.
• Identify opportunities to improve operational efficiency, attendee experience, and return on investment.

Qualifications & Skills

• Post-secondary education in Event Management, Marketing, Communications, Hospitality, or a related field.
• 3–5 years of experience in event planning or event management, preferably within a retail, lifestyle, or brand-driven environment.
• Demonstrated experience managing budgets and controlling costs.
• Strong project management, organizational, and time-management skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Proficiency with event management platforms and the Microsoft Office Suite.
• Creative, detail-oriented, and brand-focused.
• Ability to work independently and collaboratively in a fast-paced environment.
• Demonstrates an entrepreneurial mindset, with the ability to take initiative, identify opportunities, and adapt in a fast-paced, retail-focused environment.
• Availability to work flexible hours, including evenings and weekends as needed.

Working Conditions

• Combination of office-based planning and on-site event execution.
• Occasional travel may be required.
• Hours may vary during peak event periods.

Why Join Us

• Be part of a brand deeply rooted in western heritage and community.
• Lead high-impact events with real visibility and influence.
• Collaborative, entrepreneurial environment where ideas are valued.

Job Type: Full-time

Work Location: In person