Contract Marketing Director

SG Auto, a dynamic and expanding automotive group with five dealerships across Alberta, is seeking a highly motivated and results-oriented Contract Marketing Director to lead and execute our marketing strategy. This is a high-impact role for an experienced marketing professional who thrives in a fast-paced, performance-driven environment and wants to make a measurable difference across our Sales, Service, and Parts departments.

Location & Travel

This role is based at our Edmonton head office and works in close collaboration with the central operations team and individual dealership managers. Monthly travel to each of our five dealership locations is required:

Red Deer Volkswagen

Barrhead Ford

Whitecourt Ford

South Fort Chevrolet (Fort Saskatchewan)

Ken Sargent GMC Buick (Grande Prairie)

Position Summary

As the Contract Marketing Director, you will be a key strategic partner responsible for leading all marketing initiatives that drive SG Auto's growth across its dealership network. In this role, you will manage a small marketing team, oversee a focused and performance-driven budget, and work closely with dealership leadership to deliver high-ROI marketing strategies. The ideal candidate combines strategic vision with hands-on digital execution experience.

This is a 12-month contract position with the potential to transition into a permanent role based on performance and organizational needs.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement data-driven marketing strategies aligned with business goals across all departments (sales, service, parts).

Budget Management

Efficiently allocate and manage a limited marketing budget to maximize return on investment and ensure measurable outcomes.

Team Leadership

Lead, mentor, and support a small internal marketing team in a collaborative, goal-oriented environment.

Lead Generation & Sales Growth

Drive qualified leads through targeted marketing efforts and contribute directly to measurable sales growth across all departments.

Digital & Direct Marketing Execution

Plan and oversee performance-based digital campaigns across:

Google Ads (Search, Performance Max, Vehicle Listing Ads, DemandGen)

Meta Ads (Facebook, Instagram)

Email marketing platforms

SMS/text marketing systems

Collaboration & Partnership Management

Work closely with dealership leadership to align marketing initiatives with sales strategies.

Manage agency relationships and third-party vendors.

Reporting & Analysis

Define and track key performance indicators.

Monitor and evaluate campaign effectiveness, providing actionable insights and optimization strategies to leadership.

Brand Oversight

Ensure consistency in brand messaging and compliance with OEM brand guidelines across all platforms.

Market Research & Insights

Stay informed on automotive marketing trends, competitive landscape, and customer behavior to continuously adapt strategies.

Qualifications

Minimum 5 years in a senior marketing role, preferably within automotive retail or dealership groups

Proven success managing performance-driven marketing campaigns (Google and Meta experience required)

Experience with email and text marketing tools and platforms

Strong analytical and reporting skills with a data-driven decision-making approach

Team leadership experience with a focus on mentorship and development

Exceptional written and verbal communication skills

Demonstrated ability to manage marketing budgets and deliver ROI

Results-focused, adaptable, and capable of managing competing priorities

Bachelor's degree in Marketing, Business, or a related field

Valid driver's license and willingness to travel monthly within Alberta

Why Join SG Auto?

Be part of a growing and forward-thinking automotive group

Lead the marketing direction of five successful dealerships

Make a direct impact on business growth and performance

Competitive contract compensation based on experience and qualifications

Compensation: base salary + performance sales bonus

How to Apply

If you are a strategic, hands-on marketing leader with a passion for the automotive industry, we'd love to hear from you. Please submit your resume and a tailored cover letter outlining your experience and why you are the ideal candidate to:

Email:

We thank all applicants for their interest; however, only those selected for an interview will be contacted. SG Auto is an equal opportunity employer and encourages applications from all qualified individuals.

Job Type: Fixed term contract

Contract length: 12 months

Pay: From $75,000.00 per year

Additional pay:

Bonus pay