Marketing Specialist

2 weeks ago

Oakville, Ontario, Canada Dan Cooper Group Full time $60,000 - $80,000 per year

Creative Marketing, Social Media and Business Development Manager
Location: Oakville, ON
Employment Type: Full-time

About Us

Dan Cooper Group is a well-established real estate brokerage that specializes in residential and commercial real estate transactions across the GTA. As part of the Royal LePage family, we pride ourselves on providing exceptional customer service to our clients and maintaining a high level of professionalism throughout all of our operations. With a strong presence in the market for over 33 years and a reputation for excellence, we blend innovation with a personal touch. Our marketing efforts play a crucial role in showcasing our properties and connecting with clients, and we're looking for a talented Creative Marketing and Idea's Person to join our team.

Position Overview

We are seeking a creative, results-driven Marketing and Business Development Manager to support and execute both digital and traditional marketing initiatives. This individual will work closely with the team lead, sales agents, administrative staff and external partners to build brand awareness and attract leads through a mix of online and offline channels.

Key Responsibilities

  • Develop and implement multi-channel marketing campaigns to drive lead generation and brand awareness.

  • Create and manage digital marketing efforts including SEO/SEM, social media, email marketing, online advertising, and website content.

  • Develop and implement a comprehensive social media strategy across Instagram, Facebook, Linked In and other platforms to increase engagement and generate leads. Create compelling creative and content, ensuing a consistent brand voice, messaging and visual identity.

  • Create marketing collateral such as brochures, flyers, postcards, signage and other OOH channels.

  • Coordinate client community events, philanthropy and other promotional activities to increase brand visibility in local communities.

  • Coordinate with external partners to analyze campaign performance and prepare regular reports on key metrics (traffic, leads, conversions, etc.).

  • Conduct periodic competitor research and stay up-to-date on real estate marketing trends, tools, and best practices.

  • Support other administrative tasks as required.

Qualifications

  • Bachelor's degree or Diploma in Marketing, Communications, Business, or related field.

  • 3+ years of marketing experience, preferably in a smaller organization where you 'wore many hats' and acted in a marketing generalist role

  • Proficiency with digital marketing tools and platforms

  • Strong creative skills with proficiency in Canva and other photo/video editing tools; graphic design experience is a plus.

  • Strong writing, editing, and proofreading skills.

  • Excellent project management and organizational abilities.

  • Creative thinker with a keen eye for design and attention to detail.

  • Ability to work independently and collaboratively in a fast-paced environment.

What We Offer

  • Competitive salary and benefits package

  • Collaborative, team-oriented environment

  • Professional development and training opportunities

  • Opportunities to grow with a leading real estate company

Job Type: Full-time

Pay: $50,000.00-$80,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • On-site parking
  • Paid time off

Work Location: In person

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