Senior Producer

1 day ago


Toronto, Ontario, Canada T&P Full time

Who is T&P?

T&P is the world's only truly full-service independent agency network, combining the energy and agility of a partner-owned business with the scale and strength of our alliance with WPP.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises for business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately, of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients to be the very best we can be.

Position
overview:

As a Senior Producer, you are a pivotal leader within the production department, accountable for driving efficient and creatively exceptional work. You are self-directed in managing your projects and a key resource for elevating the entire team's capabilities.

Beyond executing, you are a creative collaborator, strategic partner, and trend leader who actively seeks and integrates the next great tool in production. You possess extensive experience working with multidisciplinary teams, consistently delivering creative campaigns and assets on time and on budget. You instill unwavering confidence and trust with clients, internal teams, and production partners, setting and maintaining the highest standards for creativity and showing others the way. You don't just champion the production process; you evolve it, making us all better and stronger, and you are deeply passionate about mentoring the next generation of production talent.

You thrive in a fast-paced environment, enjoy wearing many different hats, tackle problems with options, enjoy a good negotiation, and are not afraid to roll up your sleeves and find ways to get things done. You are highly accountable, proactively take responsibility, and most of all, you have a natural curiosity and are genuinely excited by the work that we do. You are a maker and thrive on making the impossible possible, consistently pushing boundaries and challenging the status quo.

Core responsibilities:

  • Strategic Production Leadership:
    Act as a primary strategic partner to Creative, Strategy, and Business leadership, from conception through completion, ensuring production feasibility aligns with creative vision and acting as the expert "voice of production" at the table.
  • End-to-End Project Oversight:
    Oversee and manage all aspects of pre-production, production, and post-production activities for complex, high-profile projects, ensuring seamless execution, adherence to timelines, and optimal creative output.
  • Financial & Resource Management:
    Develop comprehensive ballparks, estimates, and schedules. Masterfully negotiate the best deals for clients, balancing creative ambition with financial prudence. Proactively participate in campaign briefs to define project scope, budgets, and critical assumptions.
  • Team & Department Development:
    Mentor and develop up-and-coming producers, sharing comprehensive knowledge of production rules and processes. Partner with the Resource Manager to optimize departmental utilization and support team members' professional growth.
  • Risk Mitigation & Quality Assurance:
    Proactively identify, assess, and strategically mitigate risks and unknowns within each production. Actively champion and evolve best practices within the production department to ensure consistency and raise quality standards.
  • Stakeholder & Client Engagement:
    Lead and facilitate briefings, status meetings, and ensure transparent communication across all stakeholders, from internal teams to key clients. Act as the primary production lead for key accounts, providing expert guidance and recommendations.
  • Partner & Vendor Management:
    Cultivate and maintain exceptional relationships with a diverse network of production partners, strategically identifying, vetting new talent, and managing vendor relationships.
  • Industry Expertise & Innovation:
    Demonstrate comprehensive knowledge of union and talent rules (Actra, UDA, Non-Union, CFM, music licensing). Actively research, evaluate, and integrate cutting-edge industry trends and new technologies, particularly AI, to push creative and production boundaries to continuously push creative and production boundaries and elevate the agency's capabilities. Proactively share these insights and learnings across the department and agency, contributing to our collective knowledge base.
  • Operational Excellence:
    Oversee general production-related inquiries, facilitate the preparation and delivery of award show submissions, and ensure accurate job wrap-up and timely communication of closing.
  • Collaborative Culture:
    Foster a highly collaborative and approachable environment within the department and across agency functions.

Skills + experience:

  • Minimum of 6+ years of experience at an advertising agency in a producer role. Automotive experience is considered a significant asset.
  • Experience with integrated projects is preferred. Line producer experience is an asset.
  • A keen ability to quickly understand, evaluate, and implement new technology concepts and evolving production methodologies.
  • Highly self-driven, demonstrating complete ownership and accountability for all assigned projects and team output.
  • Expert-level, holistic knowledge of all facets of the production process, from concept to delivery across various media.
  • Exemplary interpersonal and negotiation skills, with the ability to "read the room," manage complex personalities, and build consensus among diverse stakeholders.
  • Unwavering confidence to lead and command all client meetings pertaining to production, adept at strategically presenting and selling through creative ideas alongside the team.
  • Deep, strategic understanding of the current industry landscape and a proactive awareness of emerging trends and competitive developments.
  • Continuously updated knowledge of the latest production vendors, technologies, and capabilities, with a knack for identifying best-fit partners.
  • An unflappable, positive attitude, providing calm and clarity in every potential storm.
  • Exceptional verbal and written communication skills, capable of articulating complex ideas clearly and persuasively to all levels of the organization and external partners.
  • A proactive and innovative approach to problem-solving, consistently seeking and implementing groundbreaking, budget-friendly solutions to realize ambitious creative concepts.


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