Brand Communications Manager

5 days ago

Concord, Ontario, Canada Blazesoft Full time
Blazesoft is a growing gaming and entertainment company focused on building engaging online experiences for our players. We are a collaborative team that moves quickly, tests often and cares about both creativity and results.

We are looking for a Social Media Manager to own our social presence and player communication across multiple brands. You will develop and execute social media strategies, manage day to day channels, support email campaigns and help nurture an active player community.

This is a full-time, in office role based in Vaughan.

Key Responsibilities
Social Media Management
• Develop and implement a social media strategy that supports our marketing and growth goals

• Manage and oversee all social channels (Facebook, Instagram, X, YouTube, Reddit, Discord, etc.) and ensure consistent, on brand content

• Create, curate and schedule high quality content posts, images, short form video and other formats that resonate with our player community

• Monitor conversations, respond to comments and messages and actively engage with followers to build a positive, active community

• Stay current on social trends, platform changes and gaming culture and bring fresh ideas into our content plans

Email Marketing
• Plan and execute email campaigns to support game launches, promotions, events and player re-engagement

• Work with our data and CRM teams to segment audiences based on behaviour and preferences

• Build clear, on brand email templates and copy that drive opens and clicks

• Track performance open rates, click through, conversions and use insights to optimize future sends

Community and Player Engagement
• Partner with customer support to ensure player feedback, concerns and questions on social and via email are addressed quickly and professionally

• Help plan and run online events, contests and giveaways that encourage participation and interaction

• Collaborate with creators, influencers and gaming communities to extend our reach and brand awareness

Analytics and Reporting
• Monitor social and email performance using the platform and analytics tools

• Report regularly on channel growth, engagement and campaign results and use data to refine strategy and hit KPIs

Requirements
• Experience as a Social Media Manager or similar role in gaming, entertainment, or iGaming

• Strong understanding of major social platforms and how to tailor content for each

• Hands on experience with social media management tools, email platforms and analytics tools

• Excellent written and verbal communication skills in English, with a strong eye for content and detail

• Genuine interest in gaming and online communities

• Ability to manage multiple projects, prioritize and meet deadlines in a fast moving environment

• Bachelor's degree in Marketing, Communications or a related field is an asset, but not mandatory

Benefits
• Competitive salary and performance based bonuses

• Comprehensive benefits including extended healthcare, dental, vision and disability coverage

• Opportunities for career development, growth and advancement

• A collaborative, supportive team environment

• Company events and on site leisure facilities

• On site parking

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