Customer & Category Strategy Manager

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

The
Customer & Category Strategy Manager
position is responsible for developing and delivering training programs, category playbooks, and future vision materials that enhance the product knowledge and sales skills of our team and customers. This role requires a deep understanding of our beer, non-alcoholic beer, and beyond beer portfolio, industry trends, and effective training techniques to ensure our sales team is well-equipped to represent our brand and drive sales. This role maintains a strong connection to our US category strategy team and global counterparts to ensure our external customer content is aligned and leverages work completed across other regions. This position oversees the customer meeting process, manages intake with account teams and multi-functional resources, and facilitates customer engagements.

Roles & Responsibilities

• Customer Content Owner: serve as the primary owner of customer content, ensuring alignment & collaboration with US / Global counterparts. Manage the intake process in partnership with our Key Accounts team.
• Shopper Strategy & Insights: engage in innovation strategies (i.e. how to drive shopper engagement and conversion). Leverage shopper insights to inform category strategies, commercial priorities, etc.
• Category COE: support the centralization, democratization & continuous improvement of category processes & tools. Lead the deployment of assortment & shelving playbooks and resources to our sales organization.
• Category Future Strategy: Act as the key owner of our internal category strategy refresh, integrating the latest insights from global studies to shape forward-looking category strategy.
• Capability Building: Design & deliver product training for the sales team to deepen knowledge on topics like: beer styles, pouring techniques, customer interactions, beer and food pairings, beer culture and trends etc.
• Event Planning & Execution: Help organize and execute larger sales meetings with external customers, including content development, PowerPoint builds, logistics coordination, and engagement activities.

Critical Skills & Experience

• Post secondary education
• Commitment to staying up to date with industry trends, new beer styles, and brewing innovations.
• Experience working with / managing external stakeholders
• Ability to effectively convey complex information in an engaging and understandable manner
• Strong presentation & public speaking skills are essential
• Strong critical path management & project management skills

WHY LABATT:

As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS
:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a  email address. If you have any questions or concerns, please email the recruitment team at

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