Marketing Lead – Marketing Operations
7 days ago
HTS Engineering Ltd. is the largest independent commercial HVAC manufacturers' rep in North America, with 20 locations in the US and Canada. HTS has a vibrant look and brand promise -- one that reflects our company-wide commitment to ensure the individual success of all those involved in a project's HVAC system selection, design, purchase, installation and maintenance including our employees, suppliers, customers and end users.
HTS prides itself on its commitment to providing its employees with a flexible and accommodating work environment. We prioritize the well-being of our employees and are committed to creating a work environment where everyone can thrive.
Overview: We are seeking an experienced B2B Marketing Operations Lead who will play a pivotal role in connecting marketing, technology, and the business to drive measurable growth. Reporting to the Marketing Director, you'll be the operational backbone of the marketing department, translating strategic priorities into actionable plans, managing resources, and ensuring flawless execution. This role leads all aspects of marketing operations, project management, and resource coordination, providing the Director of Marketing with the structure, insights, and bandwidth needed to focus on brand, strategy, and business alignment.
Key Responsibilities:
Marketing Operations & Process Leadership
- Partner with the marketing director to operationalize strategic priorities and translate them into actionable plans.
- Collaborate closely with and provide regular reporting to the Director of Marketing, ensuring that all operational data and outcomes inform strategic direction.
- Lead, mentor, and develop a small and high-performing team, fostering continued collaboration, accountability and operational excellence.
- Lead the execution and optimization of marketing programs across multiple business units.
- Oversee marketing workflows, timelines, and project delivery to ensure efficient execution and cross-functional alignment.
- Manage and continuously improve marketing processes, tools, and reporting to increase visibility and performance.
Project & Campaign Management
- Oversee complex, multi-channel campaigns from concept to completion, ensuring clear ownership, milestones, and measurable results.
- Manage project intake, resource allocation, and prioritization to align with business goals and capacity.
- Track deliverables, budgets, and outcomes, providing leadership with transparent reporting on progress and performance.
Technology, Data & Analytics
- Optimize the marketing tech stack (HubSpot, CRM systems, analytics tools, project management platforms, etc.).
- Build and maintain dashboards and reports to track KPIs, campaign ROI, and pipeline contribution.
- Champion data integrity and usage across marketing and sales systems to drive more effective targeting and reporting.
- Provide the Director of Marketing with clear, data-backed insights to support decision-making and long-term planning.
Qualifications:
- 5+ years of progressive experience in B2B marketing, with at least 3 years in a marketing operations or project management leadership role.
- Proven ability to manage complex marketing projects, priorities, and deadlines across multiple teams.
- Advanced technical expertise with marketing automation (HubSpot or similar), CRM systems (Salesforce, etc.), analytics, and project management software (ClickUp, Asana, , etc.).
- Solid understanding of marketing funnel dynamics, lead management, and campaign ROI measurement.
- Exceptional analytical, organizational, and communication skills, with the ability to simplify and present complex data clearly.
We Offer
- Competitive wages
- Opportunity to grow within the company.
- Training
- Employee recognition awards
Top benefits or perks:
As a member of HTS Engineering, you'll enjoy:
- Company events
- Incentive trips (meeting yearly sales targets)
- Comprehensive benefits package, including health, vision, EAP, and dental insurance.
- Paid time off
- On site parking
In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, HTS Engineering is an equal opportunity employer. We are committed to a workplace of diversity and inclusion. HTS encourages applications from all candidates that represent the full range of communities across Canada. All qualified applicants will be considered for employment without discrimination on the basis of race, colour, age, religion, sexual orientation, gender identity, disability, national or ethnic origin or any other factors prohibited by law. Accommodations are available upon request, for all aspects of the recruiting process and thereafter.
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