Campaign Manager, Corporate Engagement and Workforce Solutions

Competition # CP Campaign Manager, Corporate Engagement and Workforce Solutions CP) Employment Type: Contract Hourly (6 months contract) strong potential for extension, Non-Bargaining Unit Work Hours: hours/week (M-F 9am-5pm Work Setting: Hybrid – Opportunity to work remotely after orientation & training period Salary: $ $ Application Deadline: December 4, 2025 by 11:59 pm
Program Overview – Language Programs, Community Programs
The Campaign Manager is a key member of WoodGreen's Corporate Engagement and Workforce Solutions Team. We are seeking candidates with proven experience in B2B environments, particularly within B2B SaaS, IT services, or digital product companies, who are proficient in executing campaigns using modern sales and marketing technology stacks. This role is built for a results-oriented professional who understands how to run employer-facing campaigns that drive measurable engagement, generate hiring leads, and convert opportunities through data-driven, tech-enabled outreach.

This role leads the campaign infrastructure that fuels WoodGreen's employer outreach strategy. It is well-suited for someone with a background in B2B SaaS, IT services, or product-led campaigns who can balance targeting logic, execution speed, and measurable results.

What You Will Do

• Own and maintain the quality of the employer database, ensuring all records are properly segmented based on ideal corporate profile (ICP) criteria
• Lead signal-based outreach campaigns that leverage employer intent, hiring trends, and local labor market signals
• Manage ICP and Account Based Marketing (ABM) campaigns across multiple employer sectors such as Construction, Security, Facilities, Retail, Automotive, Healthcare, and Financial sectors, etc..
• Build and manage the MQL pipeline, ensure contextual handoff to account executives and job developers, and track conversion
• Create and monitor funnel metrics and report on lead progression from engagement to closure
• Act as a key connector between targeting strategy, digital campaign execution, and measurable employment outcomes

Campaign Strategy and Execution

• Plan, execute, and manage multi-channel outreach campaigns across email, LinkedIn, social media, and virtual events
• Design campaigns aligned with sector-specific hiring triggers, workforce trends, and employer engagement goals
• Build and maintain detailed campaign calendars that support program timelines and outreach priorities
• Craft, test, and optimize messaging, email sequences, subject lines, and call-to-actions to improve open, click, and reply to rates
• Coordinate with employer-facing teams to deliver contextual warm handoffs and ensure campaign-to-conversation continuity
• Manage campaign workflows for pre- and post-event engagement, including hiring fairs and employer webinars

Lead Generation, Sharing, and Coversion Enablement

• Build and maintain a high-quality pipeline of Marketing Qualified Leads (MQLs) through targeted outreach
• Share warm leads with Account Executives and Job Developers along with full campaign context, intent data, and engagement history
• Monitor MQL-to-SQL conversion performance and track lead outcomes (hires, partnership, rejections, feedback loops)
• Implement feedback mechanisms to continuously improve lead quality, handoff experience, and message alignment
• Provide timely support to AEs or Job Developers with lead re-engagement, additional outreach, or segmentation adjustments

Tools and Platform Utilization

• Execute multi-step outbound campaigns using tools such as Apollo, Instantly, Lemilist or others
• Apply CRM platforms (e.g. HubSpot, Salesforce, or Microsoft Dynamics, to be determined) to manage segmentation, workflows, and campaign reporting
• Integrate video prospecting tools (e.g. Loom, Vidyard, Sendspark, to be determined) to enrich outreach methods.
• Use LinkedIn automation and InMail strategies for targeted connection building and B2B prospecting

AI and Signal-Based Personalization

• Leverage AI tools for lead scoring, message personalization, sequence generation, and performance optimization
• Implement signal-based targeting using tools like Clay or Apollo or Zoominfo to identify high-intent employer accounts
• Use predictive and behavioral triggers to prioritize outreach and campaign timing

Analytics and Performance Management

• Monitor and report on full-funnel campaign metrics including delivery, bounce, open, reply, MQL, SQL, and conversion rates
• Generate and maintain campaign dashboards, outreach performance reports, and improvement logs
• Document campaign playbooks, maintain message libraries, and support team-wide knowledge sharing

Targeting and Database Management

• Own the quality and structure of the employer database including segmentation, enrichment, and ICP alignment
• Prioritize leads and build employer segments based on industry, company size, intent signals, and hiring trends
• Ensure data hygiene, tagging consistency, and CRM or equivalent infrastructure readiness for all campaign segments
• Compliance, Equity, and Process Optimization
• Ensure all outreach complies with privacy, anti-spam, and data usage regulations (e.g. CASL, GDPR)
• Drive inclusive, equity-focused messaging and representation in all external communications
• Contribute to campaign retrospectives and continuous improvement processes to refine strategy and execution
• Perform other related duties as required to support Go to Market strategy, employer engagement, or internal training

What You Bring to the Team

• Bachelor's or master's degree major in Sales / Marketing, or a related discipline
• 3 to 5 years of hands-on experience in B2B campaign management, preferably in SaaS, IT services, or digital product organizations
• Demonstrated expertise using outbound GTM platforms, including Apollo, Zoominfo, Instantly, Smarleads, and Lemlist, along with proficiency in CRM systems such as HubSpot, Microsoft Dynamics, or Salesforce
• Demonstrated success in generating MQLs, nurturing leads, and driving conversion through the funnel
• Proficiency in ICP development, segmentation logic, and personalized campaign flows
• Familiarity with campaign analytics, performance dashboards, and lead scoring
• Experience supporting employer-facing teams through data-driven outreach and real-time handoff

What Will Set You Apart

• Prior exposure to staffing or workforce development is a plus but not mandatory.
• Results-driven, highly organized, and process-oriented
• Comfortable working across systems, databases, and reporting tools
• Strong written and verbal communicator, with attention to tone, clarity, and impact
• Analytical and curious, with the ability to spot trends and adjust campaigns accordingly
• Collaborative and able to work effectively with cross-functional teams
• Committed to inclusive outreach practices and equity in workforce access
• Quick to learn, adaptable, and solution-focused in fast-paced environments

WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity, please advise our People & Culture representatives at of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.

This public job posting uses AI-powered tools to screen, assess, or select applicants.

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