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Campaign Manager, Corporate Engagement and Workforce Solutions
2 weeks ago
Program Overview – Language Programs, Community Programs
The Campaign Manager is a key member of WoodGreen's Corporate Engagement and Workforce Solutions Team. We are seeking candidates with proven experience in B2B environments, particularly within B2B SaaS, IT services, or digital product companies, who are proficient in executing campaigns using modern sales and marketing technology stacks. This role is built for a results-oriented professional who understands how to run employer-facing campaigns that drive measurable engagement, generate hiring leads, and convert opportunities through data-driven, tech-enabled outreach.
This role leads the campaign infrastructure that fuels WoodGreen's employer outreach strategy. It is well-suited for someone with a background in B2B SaaS, IT services, or product-led campaigns who can balance targeting logic, execution speed, and measurable results.
What You Will DoOwn and maintain the quality of the employer database, ensuring all records are properly segmented based on ideal corporate profile (ICP) criteriaLead signal-based outreach campaigns that leverage employer intent, hiring trends, and local labor market signalsManage ICP and Account Based Marketing (ABM) campaigns across multiple employer sectors such as Construction, Security, Facilities, Retail, Automotive, Healthcare, and Financial sectors, etc..Build and manage the MQL pipeline, ensure contextual handoff to account executives and job developers, and track conversionCreate and monitor funnel metrics and report on lead progression from engagement to closureAct as a key connector between targeting strategy, digital campaign execution, and measurable employment outcomesCampaign Strategy and ExecutionPlan, execute, and manage multi-channel outreach campaigns across email, LinkedIn, social media, and virtual eventsDesign campaigns aligned with sector-specific hiring triggers, workforce trends, and employer engagement goalsBuild and maintain detailed campaign calendars that support program timelines and outreach prioritiesCraft, test, and optimize messaging, email sequences, subject lines, and call-to-actions to improve open, click, and reply to ratesCoordinate with employer-facing teams to deliver contextual warm handoffs and ensure campaign-to-conversation continuityManage campaign workflows for pre- and post-event engagement, including hiring fairs and employer webinarsLead Generation, Sharing, and Coversion EnablementBuild and maintain a high-quality pipeline of Marketing Qualified Leads (MQLs) through targeted outreachShare warm leads with Account Executives and Job Developers along with full campaign context, intent data, and engagement historyMonitor MQL-to-SQL conversion performance and track lead outcomes (hires, partnership, rejections, feedback loops)Implement feedback mechanisms to continuously improve lead quality, handoff experience, and message alignmentProvide timely support to AEs or Job Developers with lead re-engagement, additional outreach, or segmentation adjustmentsTools and Platform UtilizationExecute multi-step outbound campaigns using tools such as Apollo, Instantly, Lemilist or othersApply CRM platforms (e.g. HubSpot, Salesforce, or Microsoft Dynamics, to be determined) to manage segmentation, workflows, and campaign reportingIntegrate video prospecting tools (e.g. Loom, Vidyard, Sendspark, to be determined) to enrich outreach methods.Use LinkedIn automation and InMail strategies for targeted connection building and B2B prospectingAI and Signal-Based PersonalizationLeverage AI tools for lead scoring, message personalization, sequence generation, and performance optimizationImplement signal-based targeting using tools like Clay or Apollo or Zoominfo to identify high-intent employer accountsUse predictive and behavioral triggers to prioritize outreach and campaign timingAnalytics and Performance ManagementMonitor and report on full-funnel campaign metrics including delivery, bounce, open, reply, MQL, SQL, and conversion ratesGenerate and maintain campaign dashboards, outreach performance reports, and improvement logsDocument campaign playbooks, maintain message libraries, and support team-wide knowledge sharingTargeting and Database ManagementOwn the quality and structure of the employer database including segmentation, enrichment, and ICP alignmentPrioritize leads and build employer segments based on industry, company size, intent signals, and hiring trendsEnsure data hygiene, tagging consistency, and CRM or equivalent infrastructure readiness for all campaign segmentsCompliance, Equity, and Process OptimizationEnsure all outreach complies with privacy, anti-spam, and data usage regulations (e.g. CASL, GDPR)Drive inclusive, equity-focused messaging and representation in all external communicationsContribute to campaign retrospectives and continuous improvement processes to refine strategy and executionPerform other related duties as required to support Go to Market strategy, employer engagement, or internal trainingWhat You Bring to the TeamBachelor's or master's degree major in Sales / Marketing, or a related discipline3 to 5 years of hands-on experience in B2B campaign management, preferably in SaaS, IT services, or digital product organizationsDemonstrated expertise using outbound GTM platforms, including Apollo, Zoominfo, Instantly, Smarleads, and Lemlist, along with proficiency in CRM systems such as HubSpot, Microsoft Dynamics, or SalesforceDemonstrated success in generating MQLs, nurturing leads, and driving conversion through the funnelProficiency in ICP development, segmentation logic, and personalized campaign flowsFamiliarity with campaign analytics, performance dashboards, and lead scoringExperience supporting employer-facing teams through data-driven outreach and real-time handoffWhat Will Set You ApartPrior exposure to staffing or workforce development is a plus but not mandatory.Results-driven, highly organized, and process-orientedComfortable working across systems, databases, and reporting toolsStrong written and verbal communicator, with attention to tone, clarity, and impactAnalytical and curious, with the ability to spot trends and adjust campaigns accordinglyCollaborative and able to work effectively with cross-functional teamsCommitted to inclusive outreach practices and equity in workforce accessQuick to learn, adaptable, and solution-focused in fast-paced environments
WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity, please advise our People & Culture representatives at of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.
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