Social Media Marketing Manager

About the Role

Reporting to the
Senior Manager, Social Media & Content Creation,
the Marketing Manager, Social Media is responsible for collaborating with a team of content creators to develop and execute social media strategies to grow brand awareness, educate target audiences, and support lead generation across the different Equiton brands. This role blends strategic planning with hands-on execution, working closely with Creative, Compliance, and the Content teams to ensure social content is engaging, accurate, and compliant.

Key Responsibilities

• Support the strategy, execution and evolution of the social media strategies for the different Equiton brands with a focus on Instagram, Facebook, LinkedIn, TikTok, and Youtube
• Align social media initiatives with broader marketing goals such as brand awareness, lead nurturing, event promotion, and prospect education
• Develop channel-specific content plans and editorial calendars that support organizational objectives, thought leadership, and educational initiatives
• Create and publish high-quality and engaging organic social content, including posts, short-form video, stories, and carousels
• Manage social copywriting and ensure messaging is consistent with brand voice and positioning
• Own community management for the brands, and identify opportunities to engage strategically with relevant audiences or relevant conversations
• Utilize channel and post analytics to track, learn and optimize performance of content
• Support Equiton Living Google My Business profiles by ensuring that content is accurate and up-to-date, and supporting the team with Google review generation and management

What You Bring

• 3-6 years of experience in organic social media management
• Excellent writing, editing, and storytelling skills with strong attention to detail.
• Strong organization and planning, and ability to prioritize and collaborate in a fast-paced environment.
• Ability to think creatively and independently, with an entrepreneurial spirit to take initiative and drive projects from concept to execution.
• Experience with Planable, Hubspot, and RivalIQ is an asset
• Bonus: Experience in the real estate, finance, or private investment sectors, or relevant communications certifications.

Predictive Index Assessments

As part of our hiring process, candidates complete two short assessments from Predictive Index:

• A
  Behavioural Assessment
  (5–10 minutes, untimed) to understand your work and communication style.
• A
  Cognitive Assessment
  (12-minute timed) to measure learning and problem-solving abilities.

These are not tests of intelligence or experience, they simply help us understand how you work best.

Start the Behavioural Assessment here:

After completing the first assessment, you'll receive an email with instructions for the second assessment.

About Us

Founded in 2015, Equiton is one of Canada's fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success.

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Explore #LifeAtEquiton

Why Equiton?

Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here.

Our Commitment to Diversity, Equity & Inclusion

We're an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We're happy to help.

Only those selected for an interview will be contacted.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.