Staff Product Manager, Growth

Hi, Future Homie At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We're not just building an app—we're building unstoppable teams. So what do you say, are you in? Your Impact Starts Here We're looking for a Staff Product Manager, Growth to own and scale Homebase's growth engine - converting visitors to sign-ups to engaged users to paying users to then purchasing additional products. You'll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. You will design and implement AI-powered customer experiences (whether agentic or otherwise), as well as design and build automation and personalization. This is a high-visibility, high-impact role at the Staff (P5) level, designed for a seasoned product leader who can balance strategy, execution, and cross-functional influence. This role is primarily a hands-on product management role, and you will be managing a small team of 2-3 Product Managers, shaping the next generation of PM talent at Homebase. Own the customer's first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement. Own all product aspects of freemium->paid user and upsell conversions Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership. Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks. Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams. Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase's growth priorities. Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction. Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows. The Foundation for Success - These are the experiences and strengths that will set you up for success in this role: 8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives. Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes. Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams. Strong track record of managing PMs. Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences. Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation. Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision. The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other. Be Customer Obsessed – Solve problems with empathy and creativity. Move Fast, Learn Fast – Experiment, take action, and grow every day. Own Your Impact – Think big, focus on what matters, and make decisions you stand behind. Master Your Craft – Excellence fuels impact—show up, step up, and make your mark. Win Together – Put goals over roles, lead with trust, and connect to our mission and each other. What We Offer Ownership & Savings: Stock options + TFSA/RRSP with 4% company match Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service) Work Your Way: Work From Anywhere Month + meeting-free weeks yearly Protection Plans: Life insurance + short/long-term disability coverage Workspace Perks: Meals provided, team offsites, and Customer Days Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together. What to Expect During the Interview Process Meet the Talent Acquisition team, Mavel W. Meet the Hiring Manager, Roi C. Participate in a Talent Showcase Meet Cross-functional Partners Background Check + Offer Stage Welcome to the team, Homie Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We're Homebase Unstoppable teams start here. Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we've tracked over a billion hours for 2.5+ million workers—and we're just getting started. At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we're committed to ensuring fair and equitable access for all.