Digital Marketing

At Tourism Kamloops, we believe great ideas are sparked by open minds and expansive thinking. We're a team fueled by creativity, connection, and a deep love for our community. Every day, we get to experience a city that moves at its own pace – where the skies stretch wide, and adventure waits around every bend.

We're energized by the possibilities ahead and the chance to build something truly remarkable—together. If you're someone who lights up at the thought of fresh ideas, thrives in collaboration, and isn't afraid to explore what's possible, you'll fit right in. Here, we celebrate the journey, embrace the unexpected, and champion the vibrant, grounded spirit that makes Kamloops one of a kind.

About the Role

Reporting to the Director, Brand + Marketing, this role supports the day-to-day digital advertising functions within the Marketing department. You will be responsible for developing, executing, and measuring digital advertising strategies and tactics that promote Kamloops as a desirable travel destination across owned, earned, and paid media channels. The Digital Ads Specialist will also collaborate closely with the Director, Brand + Marketing to define and implement Tourism Kamloops' overall digital advertising plan. You will ensure all consumer-facing communications maintain brand integrity. In addition to being highly organized and collaborative, you take initiative and can confidently support and drive digital advertising initiatives that align with the organization's five-year strategic plan.

What You'll Get Up To:

• Plan and optimize paid digital campaigns across Google, Meta, TikTok, and YouTube to showcase Kamloops as a must-visit destination.

• Track and analyze performance data to uncover insights and level-up future campaigns.

• Manage the digital advertising budget and spot opportunities for smarter spending and partner collaboration.

• Work with internal teams and external partners to bring campaigns, content, and events to life—on time and on brand.

• Create and refine engaging content for ads, emails, blogs, social channels, and website updates.

• Lead ongoing website management, from updates and UX improvements to landing page builds.

• Drive website performance through SEO, analytics, and conversion optimization.

• Oversee digital tools like e-commerce features, chatbot functionality, and plug-ins.

• Support photo and video shoots, including strategy, creative briefs, outreach, and logistics.

• Team up with marketing and web teams to enhance the site and improve campaign results.

• Stay on top of digital trends and test new ideas to keep our campaigns fresh and effective.

What you bring:

• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, YouTube Ads, Canva, Adobe Suite, WordPress, ProcessWire, CrowdRiff, Slack, Asana, and more.

• A data-driven mindset with the ability to turn insights into smart, strategic decisions.

• Strong communication skills and a knack for collaborating with teams, partners, and stakeholders.

• Creative problem-solver who thrives in fast-paced, ever-evolving environments.

• Highly organized multitasker who can juggle deadlines and keep projects moving.

• Flexible, friendly, and professional—comfortable working independently or as part of a small, dynamic team.

• 3+ years of marketing experience, especially in digital advertising, content marketing, social media, CRM/CMS, and analytics.

• A bachelor's degree in Marketing, Tourism, or a related field (or equivalent experience).

What We Offer:

• Competitive salary of $52,000–$67,000 and a full-time, permanent role in Kamloops.

• A modern office space and a people-first benefits package with extended health, dental, generous PTO, wellness supports, and professional development.

• A flexible work model that helps you perform at your best while balancing real life.

• Monthly team adventures that build connection and showcase the best of Kamloops.

• A collaborative, future-focused workplace where innovation, creativity, and passion are welcomed.

• Opportunities to grow, learn, and contribute to exciting projects that spotlight Kamloops on a global stage.

• A supportive team culture that works hard, lifts each other up, and celebrates wins together.

How to apply?

If this sounds like the perfect role for you, send your resume and cover letter to by January 11, 2026.

Closing Date: Jan 11, 2026

Estimated Start Date: Feb 2nd, 2026